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  3. Instant Milk Powder
  4. NutriWhite Dairy-Based Powder

NZMP NutriWhite Dairy-Based Powder

An affordable, versatile and nutritionally fortified dairy-based powder, designed specifically for consumers where affordable access to everyday nutrition is important. NutriWhite is the point where nutrition meets affordability.

Religious Status:

  • Halal
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Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

Why you need to know about NutriWhite

Much attention has been given to the cost-of-living crisis with consumers wondering how much worse the situation gets before it gets better. This is having a range of impacts on consumers from their ability to afford everyday products, to the impact on their emotional and physical health. Consumers will become more cost-conscious and value orientated over the next year, attempting to save money where they can, without having to make fundamental changes to their diets and lifestyles. 1 

 

1) FMCG Gurus: Top 10 Trends for 2023 – January 2023

NutriWhite in your portfolio

Low-income markets are witnessing a trend towards consumers substituting dairy powders for creamers and low-value powder blends, unaware of the low nutritional value.

 

NZMP NutriWhite gives you the opportunity to bring your consumers a cost-effective, nutrient rich, delicious, creamy, and easy to use consumer powder, while allowing you to expand your portfolio and grow market share.

 

With NutriWhite you could:

  • Price below your NZMP Fat Filled Milk Powder offering
  • Provide the nutrition that your consumers want
  • Retain consumers who are under price pressure
  • Enter a new category or target new consumers
  • Guarantee your consumers no compromise on performance and taste

NutriWhite delivering to nutritional needs

NutriWhite is enriched with iron, zinc, calcium and vitamins A, C and D to support bone and teeth health, immune health, brain function and development, kids growth and development and healthy ageing.

High performance in application

Our research has shown that consumers are looking for a number of attributes when they are buying milk powder, but how the powder reconstitutes in water, tea and coffee is very important. Take a look at our product demonstration video to see the superior performance of NZMP NutriWhite in action.

Attributes you should expect:

  • Dissolves quickly
  • Excellent whitening
  • Smooth, creamy, milk taste 
  • Ideal for tea and coffee whitening, as a milky drink or in cereal

Every batch is tested for functionality consumers love.

Delivering a great dairy taste

Our sensory team in Fonterra Research and Development Centre (FRDC) have years of experience and understand what consumers in global markets expect from their milk powder.

 

What you should expect:

  • Creamy flavour
  • Full mouthfeel
  • Great dairy taste

Customer feedback

The NZMP consumer milk powder range provides a wide variety of options for meeting the needs of your consumers.

Watch to understand how one of our customers in the Middle East has expanded their portfollio.

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  • Capture a new market segment and grow market share
  • Price below your NZMP Fat Filled Milk Powder offering
  • Retain consumers who are under price pressure
  • Guarantee your consumers no compromise on performance and taste
  • Differentiate from the competition with compelling label claims
  • Enriched with Iron, Zinc, Calcium, Vitamin A, Vitamin C and Vitamin D
  • Same superior performance as NZMP IWMP or FFMP
  • Desirable creamy taste and mouthfeel
  • Designed for tea and coffee whitening performance and great as a milky drink or in cereal
  • Every batch is tested for functionality in tea and coffee
  • Sustainably sourced ingredients
  • Safe, high-quality nutrition
  • NZMP NutriWhite is manufactured to world-leading food safety and quality standards, so you can be assured of product consistency, safety, and performance
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Fat Filled Dairy Based Powder, Instant Fortified is hygroscopic and can absorb odours. Therefore adequate protection is essential. It is  recommended that product is stored at below 25°C, relative humidity below 65% and in an odour free environment. Stocks should be used in rotation preferably within 24 months of manufacture.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.

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