of Chinese consumers have more protein than they did in the past two years
are interested in buying food and beverages which are specifically targeted towards fitness occasions
Teh-han Chow, President - NZMP Greater China and South & East Asia, says the rise in the wellness and active lifestyle ecosystem provides opportunities for NZMP’s customers to develop new products that meet this consumer demand.
“There’s huge growth potential in the active health and wellness space in China, which our customers can tap into. We know that 47% of Chinese consumers have more protein than they did in the past two years and 52% are interested in buying food and beverages which are specifically targeted towards fitness occasions.” 1
“Consumers are also looking for health and wellbeing products that are on-the-go, boost energy, are resealable and made with natural ingredients.2 NZMP has the expertise and extensive ingredients range to partner with food and beverage manufacturers in their product development to meet these needs.” he says.
1 NZMP Research, Globaldata, Euromonitor
2 FMCG Gurus 2017