CAGR Based off Sport Protein, Western Europe 2017-20222
2 Euromonitor | Sport Protein, 2018
of German consumers like to see whey-based protein in their dairy products1
1 FMCG GURUS: Consumer and Market Trends – Dairy in Germany
General Manager Thijs Bosch has seen first-hand the many benefits of NZMP Europe’s innovative range.
“We develop products that fit an active lifestyle,” he says. “I enjoy doing endurance sports myself, so my job’s a great way to develop products I can also use.” With a growing number of consumers looking for products to benefit their quest for better wellbeing, opportunities to tap into this market are many. And it’s an opportunity recognised by the start-up businesses looking to NZMP’s expertise, especially in proteins, to co-develop such items.
“At NZMP Europe we have a great mix between people coming from New Zealand and providing expertise, especially on the technical side and with formulations, and a great European talent base we can tap in to as well.”