Today’s digitally savvy consumers are taking their personal wellbeing into their own hands. They use digital tools that allow them to understand and keep track of their health and wellbeing needs.
Consumers choose and consume products based on the promise that it addresses their specific dietary requirements. The growing belief that diet cannot be “one size fits all” is gaining ground and expected to continue driving consumer demand across the food and beverages sector.
Download our NZMP Fast Facts infographic on personalisation to understand thow you can tailor your products and communications to capture this growing consumer segment.