Watch on Demand: Our Claims, Your Advantage

Watch this webcast on how you can unlock your sustainability advantage through Fonterra Cooperative's climate capabilities and claims.  

16 Jul 2021

4 min

#North America #Sustainability #Events

Consumers are paying attention to brands' sustainability performance and supporting those that are purpose-led and have a positive impact on the planet

Watch this webcast on-demand, where you will learn more about our story around New Zealand’s low-carbon dairying advantage, and how as an NZMP customer you can leverage this for your business. We also introduce our partnership with a trusted external certifier so you can have assurance around promoting these claims to your consumers.

In this free webcast on-demand, you will: 

  • Learn about New Zealand’s low-carbon dairy advantage and how you can leverage this for your business
  • Get insights into consumer behaviour and new product launches around climate claims – like carbon zero
  • Discover Fonterra’s climate capabilities and claims, which can help you meet your carbon reduction targets, show tangible progress to your stakeholders and investors, while also addressing the needs of the conscious consumer
  • An introduction to our external certifier, Toitū Envirocare, so you know our claims are verified – providing confidence and assurance to your consumers


Don’t have time to watch the recording? Take 2 minutes to read our summary notes:

1. Consumers are paying attention to brands’ sustainability performance.

Consumers are increasingly supporting those brands that are purpose-led and having a positive impact on the planet.

63% of consumers have made greater efforts to reduce their carbon footprint over the past two years¹ and product launches with carbon zero or carbon neutral claims have almost doubled since 2017².

2. Fonterra New Zealand has a low-carbon dairy advantage.

Fonterra’s New Zealand on-farm carbon footprint is approximately one-third of the global average, so just by sourcing from us you are reducing the emissions in your supply chain today and demonstrating tangible progress to your stakeholders and investors.

But we’re not stopping there. We are reducing our emissions across the supply chain, working towards net zero emissions in manufacturing operations and distribution by 2050 and finding innovative solutions for on-farm biological emissions.

3. Unlock your sustainable advantage through leveraging our climate claims and capabilities.

Fonterra’s climate claims start from a strong, independently verified foundation – we have been calculating our on-farm carbon footprint for over 15 years and working to reduce our footprint across the supply chain.

Fonterra’s product carbon footprint has been certified to a global standard, giving you confidence that the climate claims we offer can help your products truly stand out. Our offer includes our ingredient carbon footprint certificate, carbon labelling and carbonzero™️ certification.

The data and science behind our claims give your consumers confidence that they are making better choices for the environment.

Farmer walking through a field inspecting the grass

4. Reduce emissions in your supply chain with carbonzero™ certified ingredients.

NZMP’s first carbonzero™ certified ingredient is NZMP Organic Butter. Having this capability in place means that over time NZMP can broaden the portfolio of carbonzero™ certified ingredients to support customer needs and demands.

5. Fonterra’s trusted partnership with Toitū Envirocare.

Since 2001, Toitū’s programmes have ensured that New Zealand companies are benefiting from international best practices, applied science, and effective tools.

Toitū Envirocare is a wholly-owned subsidiary of Manaaki Whenua – Landcare Research, a Government-owned Crown Research Institute. Though developed for New Zealand business needs, Toitū Envirocare offerings currently serve over 400 clients worldwide.

6. Talk to our sustainability experts.

Set up a time with your NZMP Account Manager to connect with Fonterra’s sustainability experts to explore the areas we didn’t have time to cover today. We would love to understand your sustainability goals further and see how we can partner on shared initiatives – whether that be new sustainable product launches, emissions reduction projects or simply understanding where to start on your sustainability journey.

Related reading...

Fonterra Sustainability Solutions


Climate Claims

Hear from our panel of experts

Mat Cullen

General Manager, On-Farm Excellence | Environment, Fonterra

Mat grew up on a farm here in New Zealand. As the GM of On-Farm Excellence – Environment, he is responsible for the development and delivery of the on-farm component of Fonterra’s sustainability strategy. This includes the development of our farmer-facing tools and services. Most recently this has included the development and delivery of Farm Greenhouse Gas (GHG) Reports (which includes bespoke Nitrogen and GHG profiles) to all Fonterra farmers, and our Farm Environment Plans (FEPs) delivered via our team of Sustainable Dairying Advisors. Mat is also responsible for representing our farmers through policy and advocacy at both a national and regional level.

Lara Phillips

Senior Manager | Sustainability Solutions, Fonterra

Lara is originally from the US and has a 10-year history with Fonterra. In her current role as Senior Manager, Sustainability Solutions, she is focused on creating shared value with our customers through solutions that improve sustainability and offer assurance to consumers, including certified claims, transparency and traceability enabled tools, bespoke projects, and new product development. Over the past 14 years Lara has worked in climate policy, sustainability strategy, and shared value across the agriculture, insurance, and advisory sectors, both in New Zealand and Australia.

Becky Lloyd

CEO | Toitū Envirocare

Becky is the Chief Executive of Toitū Envirocare, an Aotearoa New Zealand-based business providing environmental programmes and services to organisations in Aotearoa and overseas. Based on science and backed by proof, Toitū’s carbonreduce, carbonzero and enviromark certifications give organisations the tools to reduce their carbon emissions and take meaningful environmental action. Becky is an experienced business leader with boundless passion for sustainability. She has a broad blue-chip corporate background, a degree in Mechanical Engineering and an MBA from Columbia Business School.

  • [1] FMCG Gurus: The Impact of Sustainability Before & During COVID-19.
  • [2] Mintel GNPD Database

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