NZMP Fortified+ Instant WMP
High in zinc and iron, and packed with added vitamins that may help support immunity and cognition
NZMP Fortified+ Instant WMP helps you to meet an increase in consumer demand for milk powders with added vitamins and minerals, and can also give you a way to differentiate your brand on-shelf.
Our NZMP Fortified+ Instant WMP has 40 times the iron and 1.5 times the zinc of standard instant whole milk powder, added vitamin C to aid iron absorption from food, as well as vitamins A and D.
- Excellent dispersability and solubility
- Fortified with Iron and Zinc
- Fortified with Vitamin A, C and D
- Rich, creamy flavour
- Good flow properties
- Contains lecithin
Unlocking the opportunity in immunity and cognition
Milk powders play a vital role in providing nutrition for a growing proportion of the world’s population. Consumers want more nutrition from their milk powder as awareness of health and wellness grows and incomes rise. Our research tells us in markets such as Nigeria and Saudi Arabia for instance, immunity and cognition feature in the top five health benefits.1
As a result, products fortified with zinc and iron command an average 20% premium over those without, and product claims in the area are growing fast.2
Why our Fortified+ Instant WMP gives you a unique advantage
The goodness of NZ shines through in the taste. Grass fed cows produce milk with higher levels of omega-3 and CLA fats and more beta carotene, giving a full creamy dairy flavour. Plus with 40x the iron and 1.5x the zinc of standard instant whole milk powder this all adds up to more opportunity for you.
More opportunity for on-pack claims that matter to consumers, more opportunity to price at a premium, and more opportunity to gain market share.
Contact us now for details on how to order.
1 MMR 2014/15
2 Mintel GNPD 2011-15
3 Subject to in-market regulations and consumer ready formats