Documents Clear All
Ingredients Clear All
Having sustainability practices is no longer optional. Consumers demand it and are making changes themselves - They are expecting companies to do the same.
In an era of heightened health consciousness, consumers are aware of the impact their immunity has on their overall wellness and are starting to take action.
Health and wellness as a mega-trend has been changing throughout the years. This is influenced by changing socio-demographics, evolving consumer needs, and new ways of addressing those needs. This month, we look at a few of the key consumer behaviours shaping the future of health and wellness.
More consumers are looking for a taste of the high life and are willing to pay a premium for value-added food and beverages products.
We have been reading up on the latest consumer trends for 2018 and have summarised into the top 5 trends you need to be aware of.
Today's digitally savvy consumers are taking their personal wellbeing into their own hands. The growing belief that diet cannot be "one size fits all" is gaining ground and expected to continue driving consumer demand across the food and beverage sector.
Life expectancy is dramatically increasing around the globe, on average of 11 years longer for men and 12 years for women compared to 40 years ago. Following a healthy diet is key to healthy ageing and this brings opportunities for dairy products to leverage the natural nutritional values in milk.
In much of the developed and developing world, increasingly busy lifestyles are driving growth of snacking occasions and fueling demand for grab-and-go convenience. Younger consumers are more likely to agree that snacking helps to keep energy levels up and that eating healthy snacks is a good way to manage weight.
Growing consumer interest in healthy lifestyles and diets is driving increased popularity of protein. This presents new opportunities for dairy companies that are actively responding to this needs to these new users.
The clean label movement continues to evolve. The next wave of clean label products will need to go a step further to prove claims are truthful, challenging manufacturers and retailers to democratise transparency and traceability.