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Demand for organic dairy is going from strength to strength. Behavioral shifts towards prioritising health and wellness along with an increased environmental awareness, is fuelling this demand.
With the ever-growing awareness of health, the medical nutrition segment will see opportunities that are inspired by more mainstream categories.
As consumers embrace a more holistic approach to health and wellbeing, we see consumers move away from drastic weight loss programs. Instead they are adopting more holistic strategies that include being active and eating healthy.
This edition of Fast Facts provides insight into the different ways companies can support consumers mental wellbeing needs in these uncertain times.
Consumers have multi-layered approaches to this health and wellness movement, and this month we break them down for you.
Consumer trends are opening doors for dairy to extend its reach and re-engage consumers through new positioning and applications.
Today's consumers are looking for a break from the routine and stress of their lives and want to create “like-worthy” social media posts. Find out how the feel, sound and satisfaction of texture can help achieve this
Life expectancy is dramatically increasing around the globe, on average of 11 years longer for men and 12 years for women compared to 40 years ago. Following a healthy diet is key to healthy ageing and this brings opportunities for dairy products to leverage the natural nutritional values in milk.
The clean label movement continues to evolve. The next wave of clean label products will need to go a step further to prove claims are truthful, challenging manufacturers and retailers to democratise transparency and traceability.
In much of the developed and developing world, increasingly busy lifestyles are driving growth of snacking occasions and fueling demand for grab-and-go convenience. Younger consumers are more likely to agree that snacking helps to keep energy levels up and that eating healthy snacks is a good way to manage weight.