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The underserved 65+ segment presents an opportunity for F&B businesses to support senior nutrition needs.
Highlights different strategies for brands to tap into the clean label market, followed by relatively untapped positioning possibilities.
Consumers are seeking enduring value during COVID-19 as change in discretionary income and the economic concerns dent consumer confidence.
COVID-19 has led more consumers to seek sustainable initiatives and claims that encompass environment, community, and nutrition.
COVID-19 has made health and hygiene a top priority for many consumers around the world. Consumers are now seeking tangible reassurance around the safety, quality and nutritional benefits of the products they are selecting.
COVID-19 has redefined consumer behaviours. Consumption habits have changed as people are spending more time at home, with long term implications beyond 2020.
COVID-19 has re-defined current consumption and purchase patterns by resurfacing old habits and accelerating the development of current trends into everyday life.
Consumption of plant based products is on the rise. While some consumers are resorting to diets that are dairy free, many are adopting diets that combine both plant and dairy to achieve a more holistic outcome.
Demand for organic dairy is going from strength to strength. Behavioral shifts towards prioritising health and wellness along with an increased environmental awareness, is fuelling this demand.
With the ever-growing awareness of health, the medical nutrition segment will see opportunities that are inspired by more mainstream categories.