Driven by an ageing global population and a rise in the number of malnourished patients, there is increasing demand for medical nutrition products. However, the current range of nutritional offerings for the elderly and patients is unattractive, which presents an opportunity to food and beverage manufacturers.
NZMP has developed a new, highly specialised unit to formulate a range of dairy nutrition solutions to help people recovering from disease and illness at all stages of life, and for those who want to take preventative actions for the benefit of their health as they age.
A fast-growing market segment with unmet needs
We’re living longer and as our population ages we are facing a number of challenges. Malnutrition is a very real problem for many in our communities, particularly the sick, frail and elderly who often don’t always get the nutrients they need. ‘Healthy agers’ are also demanding nutrition products that allow them to enjoy robust health for many more years than previous generations. These factors are causing a growth in demand for medical nutrition products to help patients and the elderly to recover faster from illness, leave hospital stronger, and make them better equipped to cope at home.
Many of the nutritional solutions offered to patients and healthy agers are unattractive in taste and texture, limited in variety, and not resembling ‘normal food.’ Patients and healthy agers will often also have a reduced capability to chew, swallow, taste, absorb and digest food.
As a result, there is a distinct lack of compliance in medical nutrition. Patients often don’t take the nutrition they are prescribed and are therefore not getting the nutritional intake they need, slowing down their recovery, and driving up the cost of healthcare.
We combine the natural goodness of dairy with world-leading expertise, to pioneer nutritional solutions for patients and healthy agers, helping them live longer and healthier lives. Our solutions and ingredients focus on three key drivers that are incredibly important to consumers and patients:
- Improved taste and texture.
- Variety of product types and formats.
- Pure, natural and clean label solutions.
Meeting the above three key drivers and developing nutrition offerings that better resemble 'normal food' improves compliance amongst patients and the elderly due to consuming the nutrients they need. This improves patient outcomes by decreasing recovery time,
and the elderly are better able to maintain their independence.
Our ingredients offer nutrition to support patients affected by a range of diseases and illnesses including malnutrition, sarcopenia, and pre and post-operative circumstances. We also have solutions that can target heart health, boost energy and help people retain muscle health and strength, particularly at times when they are bed-bound through illness.
From caseins to whey proteins to our specialised ingredients, the breadth and depth of our portfolio is unmatched. We can partner with you to formulate dairy nutrition solutions and develop highly specialised ingredients that offer customers specific benefits and reflect leading-edge R&D, backed by clinical research.
Contact us to discuss your needs and we’ll help you find the perfect ingredient solution.