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Our South & Southeast Asia Dairy Expertise
Bringing quality dairy nutrition to a culturally diverse region
WITH
2.6b
consumers, S&EA is a dynamic and diverse market
AT OVER
4%
CAGR, S&EA is a growth market for dairy
46%
of Southeast Asian consumers say grass-fed claims are influential when purchasing dairy products
60m
consumers in Southeast Asia started using a digital service for the first time since the pandemic
We have been delivering dairy ingredients to South and Southeast Asia for over 40 years
NZMP has a long and deep history in this region. We have built strong relationships with local food and nutrition companies, and we also partner with a network of authorised resellers who are trusted to sell our broad range of ingredients.
“We’re able to meet the growing demand for dairy with our highly capable team, that turns our dairy expertise and innovation into solutions for our customers,” says Johannes Mueller-Leiendecker, General Manager – NZMP South & Southeast Asia.
Meet the South & Southeast Asia Team
Hariati Hairi
Sales Operations Executive
Hariati joined Fonterra in 2013 as a Sales Operations Executive, bringing with her knowledge and experience in customer service and supply chain from her time in other multi-national companies.
As the GDT champion for NZMP S&EA, Hariati supports the team with various customer and transactional queries and ensures the smooth processing of customers’ GDT orders. In 2020, she was involved in the GDT project that interfaced customers onto the myNZMP GDT self-service platform.
Hariati is focused on managing and resolving customer’s operational issues and queries. She is passionate in customer service and hopes to bring a human touch into her engagement with customers.
Johannes Mueller-Leindecker
General Manager
Johannes joined Fonterra in 2005 as a Sales Manager based in Fonterra’s regional office in Europe, before making the move to New Zealand in 2008. During his time in New Zealand, Johannes performed several roles within Central Portfolio Management, including as General Manager Product Portfolios from 2012 onwards. In 2017, Johannes and his family relocated to Singapore, where he took up the opportunity to manage one of Fonterra’s Global Accounts.
With his global mindset and dairy market knowledge, Johannes is excited to lead the NZMP S&EA team and to continue developing the great partnerships that Fonterra has built in this region over the decades.
Brian Juan
Sales Director
In Brian Juan’s decade-long career at Fonterra, he has held different roles across Fonterra’s Foodservice business, accelerating top-line growth and helping lead the transformation of driving more value through profitable and sustainable volumes. Brian also has experience putting together and leading high performing teams, built to succeed.
As a Sales Director in the NZMP S&EA team, Brian is responsible for our NZMP business in the Philippines, Thailand and Vietnam. He brings extensive B2B knowledge from his previous experience in Fonterra and with other global multinational companies, championing the focus to create more value and continuous growth through customer intimacy and satisfaction in his cluster of markets.
Michael Hii
Regional Technical Manager
Michael Hii is responsible for the technical servicing that supports NZMP customers’ continued business growth in the region. He is a dairy innovation practitioner with more than 15 years of successful new product development and commercialisation track records in both B2C and B2B. He was part of the Fonterra global R&D team who designed world-leading specialty protein ingredients such as functional MPC and WPC for sports nutrition, healthy ageing and medical nutrition.
Michael is passionate about partnering with customers to innovate dairy product solutions that meet the ever-increasing consumer’s expectations of health benefits, functional performance, taste and affordability. He brings a broad range of experience and expertise, including end-to-end consumer product design, product and process quality trouble-shooting, applications know-how and pipeline/project management.
Karena Chia
Insights and Market Activation Manager
Karena is a seasoned marketing professional with over 20 years of experience in developing insights to drive strategic decisions regarding brand, product and communications activities in Asia.
Joining Fonterra in 2016, she leads marketing and brand activation for NZMP S&EA, generating new opportunities that support strategic priorities. She was instrumental in driving NZMP’s strong presence at Food Ingredients Asia and other tradeshows.
In 2019, Karena relocated to New Zealand to lead the development and execution of NZMP's Provenance Program. Spending time with our farmers and cows gave her fresh appreciation of Fonterra’s sustainability efforts and the advantages of New Zealand dairy.
Hariati Hairi
Sales Operations Executive
Hariati joined Fonterra in 2013 as a Sales Operations Executive, bringing with her knowledge and experience in customer service and supply chain from her time in other multi-national companies.
As the GDT champion for NZMP S&EA, Hariati supports the team with various customer and transactional queries and ensures the smooth processing of customers’ GDT orders. In 2020, she was involved in the GDT project that interfaced customers onto the myNZMP GDT self-service platform.
Hariati is focused on managing and resolving customer’s operational issues and queries. She is passionate in customer service and hopes to bring a human touch into her engagement with customers.
Johannes Mueller-Leindecker
General Manager
Johannes joined Fonterra in 2005 as a Sales Manager based in Fonterra’s regional office in Europe, before making the move to New Zealand in 2008. During his time in New Zealand, Johannes performed several roles within Central Portfolio Management, including as General Manager Product Portfolios from 2012 onwards. In 2017, Johannes and his family relocated to Singapore, where he took up the opportunity to manage one of Fonterra’s Global Accounts.
With his global mindset and dairy market knowledge, Johannes is excited to lead the NZMP S&EA team and to continue developing the great partnerships that Fonterra has built in this region over the decades.
Brian Juan
Sales Director
In Brian Juan’s decade-long career at Fonterra, he has held different roles across Fonterra’s Foodservice business, accelerating top-line growth and helping lead the transformation of driving more value through profitable and sustainable volumes. Brian also has experience putting together and leading high performing teams, built to succeed.
As a Sales Director in the NZMP S&EA team, Brian is responsible for our NZMP business in the Philippines, Thailand and Vietnam. He brings extensive B2B knowledge from his previous experience in Fonterra and with other global multinational companies, championing the focus to create more value and continuous growth through customer intimacy and satisfaction in his cluster of markets.
Michael Hii
Regional Technical Manager
Michael Hii is responsible for the technical servicing that supports NZMP customers’ continued business growth in the region. He is a dairy innovation practitioner with more than 15 years of successful new product development and commercialisation track records in both B2C and B2B. He was part of the Fonterra global R&D team who designed world-leading specialty protein ingredients such as functional MPC and WPC for sports nutrition, healthy ageing and medical nutrition.
Michael is passionate about partnering with customers to innovate dairy product solutions that meet the ever-increasing consumer’s expectations of health benefits, functional performance, taste and affordability. He brings a broad range of experience and expertise, including end-to-end consumer product design, product and process quality trouble-shooting, applications know-how and pipeline/project management.
Karena Chia
Insights and Market Activation Manager
Karena is a seasoned marketing professional with over 20 years of experience in developing insights to drive strategic decisions regarding brand, product and communications activities in Asia.
Joining Fonterra in 2016, she leads marketing and brand activation for NZMP S&EA, generating new opportunities that support strategic priorities. She was instrumental in driving NZMP’s strong presence at Food Ingredients Asia and other tradeshows.
In 2019, Karena relocated to New Zealand to lead the development and execution of NZMP's Provenance Program. Spending time with our farmers and cows gave her fresh appreciation of Fonterra’s sustainability efforts and the advantages of New Zealand dairy.
Hariati Hairi
Sales Operations Executive
Hariati joined Fonterra in 2013 as a Sales Operations Executive, bringing with her knowledge and experience in customer service and supply chain from her time in other multi-national companies.
As the GDT champion for NZMP S&EA, Hariati supports the team with various customer and transactional queries and ensures the smooth processing of customers’ GDT orders. In 2020, she was involved in the GDT project that interfaced customers onto the myNZMP GDT self-service platform.
Hariati is focused on managing and resolving customer’s operational issues and queries. She is passionate in customer service and hopes to bring a human touch into her engagement with customers.
References
- [1] Euromonitor, CAGR of Total Retail Volume
- [2] FMCG Gurus Dairy Survey November 2021
- [3] Think with Google - e-Conomy SEA 2021
We operate in a diverse and exciting region, made up of 19 markets and over 2 billion consumers. Dairy products are becoming integral to our consumers’ lifestyles, as they start taking a more proactive and holistic approach to their health and wellbeing.
They are also becoming more aware of their impact on the environment, wanting products that are safe, reliable, and made with care. To meet the ever-changing consumer needs, we are continuously innovating, partnering with our customers to bring the goodness of grass-fed dairy, from New Zealand to South & Southeast Asia.