High performing protein ingredients for bar applications
Nutrition Bar Concepts
Pre and Probiotics
An extremely versatile whey protein concentrate designed to provide a superior texture for a softer bite throughout bar shelf life. SureProtein™ FlexBar is less chewy than standard whey ingredients with a clean milky flavor. An essential and flexible ingredient to use as a base in all types of bar applications.
SureProtein™ FlexBar WPC
A whey protein concentrate ingredient with whipping properties to support bar aeration, creating a fluffy base to which other proteins are added to boost protein levels.
SureProtein™ 392 WPC
A pure whey protein isolate with unique softening properties compared to similar whey protein isolate on the market. Very high in protein and low in lactose, this ingredient supports formulation flexibility in high protein bars
SureProtein™ OptiBar 895 WPI
A texture building WPI to be used with other protein ingredients to enables the adjustment of bars to the desired nutritional and texture profile while enabling an all whey bar.
SureProtein™ OptiBar 892 WPI
A lightly hydrolysed, mild flavoured whey ingredient, with excellent bar softening properties. It offers unique bar shortening properties compared to other hydrolysates. Used at low to moderate levels, these properties make it useful in a range of protein blends to deliver a pleasant & stable texture.
SureProtein™ ShortBar 911 WPH
A lightly hydrolysed whey ingredient, with strong bar softening properties, with an elastic texture. Used at low to moderate levels in a formulation this can be a great shelf life extender and bar softener. Recommended for all whey low sugar solutions.
SureProtein™ SoftBar 917 WPH
A light & crispy dairy protein inclusion enabling opportunities to develop a wider range of high protein nutrition bars by adding crunch while managing hardening.
SureProtein™ CrispBar Dairy Protein Crisp
A texture breaking & softening isolated whey protein that gives chewy dough bars a shorter, more pleasant bite. Typically used at low levels, in conjunction with other ingredients, to optimise bar texture. Enables all-whey solutions by countering chewiness where Calcium Caseinate would have been used in the past.
SureProtein™ ShortBar 825 Lactalbumin
A milk protein concentrate that provides excellent shortening and softening properties, along with great stability over the bar shelf-life.
SureProtein™ ShortBar 4857 MPC
A unique milk protein isolate that makes soft dough bar more manageable during processing and by contributing structure and shortening characteristics, making it an excellent ingredient to partner with whey ingredients such as NZMP’s WPIs or FlexBar 510.
SureProtein™ ShortBar 1104 TMP
Pre and Probiotics
A probiotic which supports a healthy immune system and digestive health by improving gut integrity and barrier function. Suitable for use in bars through inclusion in chocolate drops or coating.
A probiotic that helps to reduce gut discomfort, and constipation, whilst reducing risk of certain types of infection. Suitable for use in bars through inclusion in chocolate drops or coating.
All the Whey Dough Bar
All the Whey Crunch Bar
Nougat Protein Bar
Granola Protein Bar
Oatmeal Cookie Dough Bar
Low Sugar High Protein Dough Bar
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-  Euromonitor - October 2019
This information is intended for B2B customers, suppliers and distributors, and is not intended as information for final consumers.
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