NZMP SureProtein™ OptiBar 892

A functional whey protein isolate enabling high protein low sugar bar formulation. 

Overview

High-quality whey protein isolate  

All the pure, natural and nutritional benefits of whey protein isolate.

Low in lactose

                                                                    Allows bar manufacturers to capitalize on demand for low sugar bars.    

Excellent clean flavour

                                                           Consumers can get the quality protein they need while enjoying great tasting bars.

NZMP SureProteinTM OptiBar 892 enables protein bar premiumisation delivering high level of whey proteins and low level of sugar

Applications

Business man wearing backpack and eating bar on the go

Perfect for bar applications within the sports & active lifestyle category

High-quality protein, high protein and low sugar contents are three major trends favoured by active consumers who are increasingly mindful of what they eat. 

  • One-in-three bar eaters mentioned "Source of protein" as a key driver of bar choice.1
  • 43% purchase bars based on sugar content. It is now the 2nd most important purchase driver after protein.1
  • 67% of consumers consider the pure, natural and complete benefits of whey protein isolates.2

However, delivering a high-quality low sugar bar with good taste and texture can often be complicated for bar manufacturers.

Designed for protein bar applications

SureProteinTM OptiBar 892 has been specially designed for protein bars. This texture building whey protein isolate is cohesive and helps fine-tune texture and composition.

 

High in protein and low in lactose, it is typically used in conjunction with other protein ingredients, as SureProtein SoftBarTM 1000 or SureProteinTM FlexBar, to enable the adjustment of bars to the desired nutritional and texture profile. 

Get in touch

Talk to a NZMP expert


We would love to collaborate with you. Get in contact with us and an NZMP expert will be in touch!

NZMP Sports and Active Lifestyle

Continue Exploring


SureProtein™ FlexBar WPC

High quality whey protein concentrate suitable for many bar formats. 

Our complete SureProtein™ range

The unmatched breadth of our protein ingredient range provides you with the flexibility to create a variety of applications to meet the functional and nutritional needs of consumers.

  • [1] Mintel: Snack, Nutrition and Performance Bars, US, February 2020
  • [2] FMCG Gurus: Active Nutrition Survey, Q3 2019
Please Drag & Drop Background Image from Toggle Side Panel > Assets

See our full applications range

Tailored for end consumer use, ready for blending or direct repack

An innovative and diverse range of ingredients for all your full yoghurt range

Solutions to help you innovate in the fast-moving market

Your partner in pioneering nutritional solutions for patients and healthy agers.

Make the best food using the best ingredients.

Meet increasing consumer demand for standard and functional beverage.