On-Pack Claims
Leverage the natural advantages of NZMP products to benefit your business.
Consumers are trending towards natural, sustainable and ethical food production.
NZMP is now able to offer Grass-fed, New Zealand Dairy and NZMP Dairy icons and claims,
and Non-GMO Project Verified dairy ingredients - which can help to differentiate your business.
Grass-Fed Dairy
What is the Grass-Fed Dairy Claim?
Learn about NZ Pastures
1 minute to view
Natural food source - Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass
Grass-Fed Cows - Our cows consume 96% of their diet as grass*
More time on Pasture – Our cows spend over 350 days of a year on pasture, which is more than anywhere else in the world*
Third-Party Certified – Our Fonterra Grass and Pasture-Fed Standard is certified and audited annually by AsureQuality, an independent Conformity Assessment Body (CAB)
Non-GMO Project
Made with New Zealand Dairy
Made with NZMP Dairy
*Refer to our Grass-Fed FAQs for full information on these statements. Any use of, or reliance on, the information contained on this website is not the responsibility of NZMP or the Fonterra Group.
NZMP’s certified grass-fed claim and icon can inform your consumers that the dairy in your product comes from New Zealand cows that graze on grass, as nature intended.