Immunity

Against the backdrop of the COVID-19 outbreak, many consumers have begun to look for the best way to boost immunity. This heightened interest in immune health will likely persist well beyond this pandemic, and across different markets.

In China, 1 in 2 consumers take an active interest in foods with immunity-boosting claims, while 56% of US consumers claim to have made diet changes to improve immunity. The importance of building a good immune system is recognized by individuals across all age groups, as they understand how it contributes towards overall good health.

Dairy is rich in nutrients that can promote immunity. Dairy protein, a good source of alpha-lactalbumin, lactoferrin and essential amino acids, naturally contains minerals and vitamins like B12, that supports the protection and function of immune cells.

Probiotics derived from dairy cultures can also be beneficial. Our BifidoB HN019^TM, for instance, has been clinically shown to support immune system function by promoting gut comfort, while LactoB HN001^TM can reduce inflammation associated with higher levels of interleukin 6, a cytokine protein involved in inflammation response.