SureStart™ ingredients for a sure start to life
We have been in the paediatrics business for over 60 years - constantly learning, experimenting, distilling our knowledge and improving our approach in order to share our hard earned expertise with the world.
Our vision
Our vision is for SureStart™ to be the world's most trusted source of Paediatric ingredients. This begins with a promise to our customers, to consistently deliver high performing ingredients known for their uncompromising quality, and developed through our extensive expertise.
Our focus areas
Achieving a vision requires sharp focus. A clear idea of what you want to achieve, and how you will invest your resources to get there.
Keeping this in mind, we have carefully chosen to focus on four key areas of infant health:
Explore our focus areas
focus area
The first 1000 days of a baby’s life is critical to setting a strong foundation for growth and development.
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New-borns are vulnerable to illness. Good nutrition is important for helping to protect infants during this sensitive time.
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A healthy digestive system influences an infant's immunity and their ability to digest and absorb nutrients.
White paper download
Want to understand the basics of infant nutrition and breast milk? Let us share what we know with you. Download our white paper.
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