
Infant nutrition with NZMP SureStart
Our vision is for SureStart™ to be the world's most trusted source of Paediatric ingredients.

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Our vision is for SureStart™ to be the world's most trusted source of Paediatric ingredients.
Our vision is for SureStart™ to be the world's most trusted source of Paediatric ingredients. This begins with a promise to our customers, to consistently deliver high performing ingredients known for their uncompromising quality, and developed through our extensive expertise.
Achieving a vision requires sharp focus. A clear idea of what you want to achieve, and how you will invest your resources to get there. Keeping this in mind, we have carefully chosen to focus on four key areas of infant health:
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Here you will find information on our SureStart™ brand, paediatric ingredients portfolio and the infant nutrition benefit platforms they support.
As an ingredient brand, these materials are meant for B2B customers, suppliers and distributors, and are not intended as information for the final consumer.
We recognise that Breast milk is the best nutrition for a baby. It's full of everything a baby needs to grow and develop in a healthy way, and gives children the very best start in life.
Before using infant formula instead of breast milk, consumers should first speak to a health care professional.
A decision not to breastfeed, or to introduce partial bottle feeding, could reduce supply of breast milk and be a difficult decision to reverse.