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NZMP is the dairy ingredients and solutions brand of Fonterra. Learn about our products and expertise here.

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On-Pack Claims
  1. NZMP SureStart
  2. Our Focus Areas
  3. Protection

Protection

Babies’ immunity needs a helping hand

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Overview About SureStart™
Our Focus Areas
Overview Growth & Development Cognition Protection Digestive Health
SureStart™ Marks Our Range
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Boosting Infant Immunity with SureStartTM BifidoB HN019TM

Click below to find out more
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Babies’ immunity needs a helping hand. 

We define ‘Protection’ as supporting babies’ digestive and immune systems to help them defend against illness.

Protection is important because new-born babies are at a vulnerable stage of life. This is because their gut wall is not fully matured. Furthermore, new-born babies have inexperienced immune systems, with limited exposure to pathogens. The adaptive part of the immune system relies on this previous exposure to pathogens to develop defences against them. Until the gut wall and immune system begins to reach maturity, breast milk is the ideal nutrition for infants, as it provides important protective components.

 

When a baby is breastfed, their gut is colonised by certain types of beneficial bacteria which are thought to play an important role in a healthy, balanced gut. Other breast milk components such as lactoferrin and complex milk lipids,  may help to speed up gut maturation and may protect gut membrane integrity (Demmelmair et al. 2017, Park et al, 2010; Park et al, 2007). 

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Why we’ve chosen to focus on this area?

SureStart™ ingredients address ‘Protection’ as a key focus area, because we have identified this is an area which could be supported by paediatric nutrition solutions.

 

The microbiota of a breastfed baby has a characteristic profile of gut bacteria, typically higher in Bifidobacteria. This is believed to help account for lower rates of sickness in breast fed infants (Arboleya et al., 2016).

 

Although breast milk is the ideal nutrition for infants, in some cases breastfeeding is not possible. In these situations, parents may want a paediatric nutrition solution which may help to support the infant immune system.

When parents in China and Indonesia are choosing a brand, their top criteria is that the infant formula “Strengthens my baby’s immunity”

Source: Fonterra ‘Mothers and Health Care Professionals (HCPs) consumer research’ 2010 & 2011
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Ingredients Supporting Protection

nutritionals

Lactoferrin

An important protein found naturally in breast milk

Specialty

MFGM Complex Lipids

Suitable for both infant and adult nutritional solutions

Kimiko Higuma, SEA mid 40's. Pouring fresh milk into mixing bowl. butter in foreground. Eggs and measuring spoons on counter. Detail view.

nutritionals

Probiotics

Live micro-organisms to support health

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SureStart™ BifidoB 019

BifidoB 019 offers benefits that are important to parents.
  • BifidoB 019 is patented for its immune enhancing benefits and excellent stability in formulation.

  • Our clinical research shows BifidoB 019 reduces incidence of common childhood sickness and the use of antibiotics (Dekker et al 2012; Sazawal et al.,2010; Dekker et al.,2009).

  • BifidoB 019 has a beneficial effect on the balance of gut microbiota, increasing levels of beneficial Bifidobacteria (Oswari et al., 2013).

  • BifidoB 019 also promotes a healthy infant digestive system by supporting the health of the intestinal wall (Rivière et al. (2016).

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Our Probiotic Discovery Programme

Fonterra began a probiotic discovery programme in 1990.

This began with a pool of 2000 probiotic strains derived from dairy cultures.

Through careful study and research, the two most beneficial strains were commercially developed.

These are SureStart™
LactoB 001 and SureStart™
BifidoB 019.

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Our Probiotic Clinical Research

  • Our clinical research has shown that both strains are safe and well tolerated across all age groups, including infants and pregnant women.  Furthermore, we have evidence of the following health benefits:
  • SureStart™ BifidoB 019: ability to colonise the intestinal tracts of infants and children, protecting them from common infections such as respiratory tract infections, and boosting immunity (Dekker et al 2012; Sazawal et al.,2010; Dekker et al.,2009).

  • SureStart™ LactoB 001: demonstrated anti-allergy efficacy, and has been shown to be effective in the prevention of eczema (Wickens et al., 2012).

  • Our continued research is still uncovering further health benefits and helping us to better understand the mechanisms underlying these.

Immune health/protection is also closely linked to Digestive Health and this is often found as a secondary claim*

*Source: Innova, Fonterra Custom Research 2016
Learn More
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Kimiko Higuma, SEA mid 40's. Pouring fresh milk into mixing bowl. butter in foreground. Eggs and measuring spoons on counter. Detail view.

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This website is intended for a B2B audience.

Here you will find information on our SureStart™ brand, paediatric ingredients portfolio and the infant nutrition benefit platforms they support.

As an ingredient brand, these materials are meant for B2B customers, suppliers and distributors, and are not intended as information for the final consumer.

Breast is Best

We recognise that Breast milk is the best nutrition for a baby. It's full of everything a baby needs to grow and develop in a healthy way, and gives children the very best start in life.

Before using infant formula instead of breast milk, consumers should first speak to a health care professional.

A decision not to breastfeed, or to introduce partial bottle feeding, could reduce supply of breast milk and be a difficult decision to reverse.

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