This website is intended for a B2B audience.
Here you will find information on our SureStart™ brand, paediatric ingredients portfolio and the infant nutrition benefit platforms they support.
As an ingredient brand, these materials are meant for B2B customers, suppliers and distributors, and are not intended as information for the final consumer.
Breast is Best
We recognise that Breast milk is the best nutrition for a baby. It's full of everything a baby needs to grow and develop in a healthy way, and gives children the very best start in life.
Before using infant formula instead of breast milk, consumers should first speak to a health care professional.
A decision not to breastfeed, or to introduce partial bottle feeding, could reduce supply of breast milk and be a difficult decision to reverse.
The value in health and wellness products is rising rapidly across the Middle East and Africa, this is also evident in reports from Euromonitor. We expect this trend will continue.
Having previously had the lowest dairy consumption in the world, Africa’s newfound appetite for dairy nutrition presents a particularly exciting new frontier.