Our Middle East & Africa              Dairy Expertise

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Dairy is an important part of Middle Eastern and African diets

The value in health and wellness products is rising rapidly across the Middle East and Africa, this is also evident in reports from Euromonitor. We expect this trend will continue.

Having previously had the lowest dairy consumption in the world, Africa’s newfound appetite for dairy nutrition presents a particularly exciting new frontier.

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2.6%

The year-on-year growth of Africa’s population

AT OVER

3%

CAGR, MEA is the third fastest-growing region for dairy

BY 2025

99%

Growth is expected for the lower middle class in Africa

 

50%

Of total household spending in Sub-Saharan Africa is on food

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Understanding the latest trends in MEA

As well as offering a variety of dairy nutrition products, NZMP also has a strong in-person presence in the MEA region. “We’re here on the ground, available for our customers 24/7,” says Simon Penfold.

“We have some of the most knowledgeable and expert people in dairy, both here in the region and in New Zealand and other parts of the NZMP globe.”

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Meet Carey Ebbett, Sales Director for Africa

Today, as Sales Director for Africa, Carey's proud to share her passion with one of the world’s most exciting emerging markets.

“NZMP has a great presence in Africa. We have a team of people in Algeria, Egypt and Nigeria – three of the largest markets for dairy.”

For Ebbett, having a strong presence on the ground is crucial for meeting Africa's growing demand: “it enables us to build good relationships, but also relationships that can translate our expertise into solutions for customers.”

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