Our Grass
A natural food source for cows
New Zealand's land is ideal for growing grass
On average, 85% of our cows’ annual diet is grass
This contributes to the richness of our NZ-made milk.
Our cows spend 90% of the year outside on pasture
They are free to roam around paddocks and exhibit natural behaviours.
Our cows are healthy and content
We are internationally recognised for our high standards of animal welfare.
Grass is a natural food source for cows and we’re experts at farming on it.
Moderate temperatures, fertile soil, plentiful rainfall and abundant sunshine help our pastures grow thick with lush green grass.
Our farming follows the natural patterns of pasture growth in New Zealand, making it one of the few places in the world where cows graze on grass year-round.