Grass is a natural food source for cows – and New Zealand is an ideal place to grow it.
Here, grass flourishes, and our cows produce delicious, nutritious milk.
Natural behaviours, natural benefits
On average, 85% of our cows’ annual diet is grass and they spend 90% of their time outside on pasture during the year. They are free to roam around paddocks and exhibit natural behaviours. Our cows are healthy and contented, and we are internationally recognised for our high standards of animal welfare.
Our milk is typically richer in omega-3 fats, beta-carotene and a beneficial fatty acid called conjugated linoleic acid (CLA). Fresh milk is a natural source of bio-available calcium and also contributes many other essential nutrients including high-quality protein, vitamin A, riboflavin and vitamin B12.
The New Zealand environment is ideal for growing grass. Moderate temperatures, fertile soil, plentiful rainfall and abundant sunshine help our pastures grow thick with lush green grass.
Our farming follows the natural patterns of pasture growth in New Zealand, making it one of the few places in the world where cows graze on grass for most of the year.
Natural Food Source
Grass is a natural food source for cows. Annually, on average 85% of our cows’ diet is grass. In New Zealand, we’re experts at growing grass and farming on it, and we’ve invested years of research into improving grass quality.