Trends at Gulfood 2020
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27 February 2020
The number of snacks launched in the MEA has doubled since 2014
The growth in the snacking segment is driven by the increasing popularity of healthy snacking options across the MEA region where the total retail value of the snacking sector is expected to reach US$58.6M by 2024.
Source: Mintel GNPD
NZMP, Fonterra’s global ingredients and solutions business, presented a multi-product showcase at Gulfood 2020. The aim was to provide food & beverage manufacturers with the ingredients and insights required to meet the regional snacking boom.
NZMP dairy has a key role to play in delivering nutritious snacking options for people at all life stages with its well-established health credentials, quality standards and broad range.
Dairy has the nutritional credentials to meet snacking boom driven by a health & wellness revolution
Simon Penfold, Sales Director Middle East
Consumers are expecting a range of healthy options - health and wellness is no longer a niche offering.
The value of health and wellness products is rising rapidly across the MEA region with a 12% compound annual growth rate forecast between 2019 and 2024*.
The rising consumer demand for natural, quality nutrition means food and beverage manufacturers in the Middle East and Africa have a great opportunity to adapt their products to meet the region’s growing health consciousness.
Penfold elaborates; "Dairy-based snacks, which are naturally high in quality protein, are best placed to take the lead in the healthy snacking category. Whether it’s proteins in snack foods, yoghurts or beverages, dairy is one of the highest quality ingredients for consumers and manufacturers alike"
See more via the above highlights video from the NZMP stand at Gulfood