Five key trends driving low lactose dairy demand
An ageing population and evolving consumer preferences point to low lactose product growth.
04 April 2019
Why low lactose dairy products?
The 2017 United Nations (UN) World Population Ageing Report shows population growth year on year, with a predicted 2 billion seniors globally in the year 2030. Health and wellbeing trends show digestive health and breadth in choices as key drivers for purchasing. The amount of low lactose launches globally, and particularly in Asia are following this trend.
Our infographic covers the key trends driving low lactose product demand and the opportunity to effectively target ageing consumers.