Providing the building blocks for kids' health
NZMP’s consumer powders can provide the protein and micronutrients parents and caregivers are looking for
18 Aug 2023
With a heightened importance being placed on children’s nutrition during the global pandemic, 76% of parents and caregivers have since continued to stay more aware of their children’s health, and this number is expected to rise.1
Inadequate childhood nutrition can have a lifelong impact on health and development. Iron deficiency is a leading cause of anaemia, a health condition that is estimated to affect 42% of children under 5 years of age.2 It is estimated that 17.3% of the population is at risk for zinc deficiency due to dietary inadequacy.3 Sub-optimal vitamin D status is common in many regions.4
Undernutrition is a significant cause of preventable disease among children, especially those living in developing African countries. Globally, 52% of consumers have been increasing their children’s vitamin and mineral intake to address iron deficiency.1
Consumers are approaching their children's health in a more comprehensive and long-term manner. In order to maintain their physical, mental and emotional wellbeing, consumers are paying close attention to their child’s nutritional needs and lifestyle choices. Products with iron, calcium, vitamin D, and zinc claims are in high demand from parents and caregivers around the world who are concerned about the growth and development of their children.
Essential nutrition from dairy
Dairy is a great way to support childhood growth and development. The protein and calcium in milk is necessary for growth, development and strength, and contributes to normal development of muscles and bones.
The NZMP™ consumer powders range is fortified with essential vitamins and minerals including vitamins A, C and D, iron and zinc. These nutrients contribute to various bodily functions and support normal growth and development of children.
As children have high energy requirements due to their active lifestyles and growth, dairy milk can be a convenient and nutritious way to help meet those energy needs. NZMP™ ingredients provide energy in the form of carbohydrates, proteins, and fats. Dairy milk is also a hydrating beverage and can help fulfil a child's daily fluid needs. Staying adequately hydrated is important for maintaining overall health and supporting bodily functions.
Unlock the kids’ health benefits your consumers seek
NZMP’s consumer powders can provide the quality protein and micronutrients parents and caregivers are looking for. These solutions make it easy for consumers to incorporate health and wellbeing into their everyday life with a range of ingredients designed for both premium and affordable dairy products.
By partnering with NZMP, we can help you best position your product with a focus on kids’ growth and development benefits for the health and wellness market. To find out more, take a look at our range of consumer powders, beverages and cultured ingredients and get in touch with your NZMP Account Manager, today.
- 1. FMCG Gurus – Early Life Nutrition and Dietary Habits – November 2022
- 2. World Health Organization (WHO). (2022b, 2022). Health topics: Anaemia. Retrieved from https://www.who.int/health-topics/anaemia#tab=tab_1 World Health Organization (WHO). (2022c). Health topics: micronutrients. Retrieved from https://www.who.int/health-topics/micronutrients
- 3. Wessells, K. R., and Brown, K. H. (2012). Estimating the global prevalence of zinc deficiency: results based on zinc availability in national food supplies and the prevalence of stunting. PLoS One, 7(11), e50568. doi:10.1371/journal.pone.0050568
- 4. Siddiqee, M., Bhattacharjee, B., Siddiqi, U., and MeshbahurRahman, M. (2021). High prevalence of vitamin D deficiency among the South Asian adults: a systematic review and meta-analysis. BMC Public Health, 21, 1823. doi:doi.org/10.1186/s12889-021-11888- Zhang, H., Li, Z., Wei, Y. et al. Status and influential factors of vitamin D among children aged 0 to 6 years in a Chinese population. BMC Public Health 20, 429 (2020). https://doi.org/10.1186/s12889-020-08557-0