NZMP SureStart™ BifidoB HN019™

A strong immune system relies on a healthy digestive function and a well-balanced gut microbiome. Probiotics are good bacteria that can help support gut microbiome, providing protection against common childhood illnesses. 

Not all probiotics are proven to have the same benefits. Awareness of the specific benefits of particular probiotic strains and education on product efficacy is increasing. Fonterra probiotics are clinically tested to provide immune protection and gut health benefits.  

One of the major concens for Chinese consumers is gut health, giving rise to an to an increase in demand for baby nutritional products claiming digestive functions.

China Clinical Study: In a 12-week clinical trial with 192 infants aged 6-12 months, supplementation with SureStart™ BifidoB HN019™ resulted in reduced rates of physician confirmed infections such as colds and flu and the need for prescribed antibiotics or antiviral medication.

India Clinical Study: In a one-year clinical trial with 624 young children aged 1-3 years, supplementation with SureStart™ BifidoB HN019™ resulted in reduced incidence of severe and acute respiratory infections, pneumonia, dysentery episodes, fever and duration of fever, as well as lower rates of anaemia and iron deficiency, and lower rates of antibiotic consumption.