SureStart™ BifidoB HN019™

An extensively studied probiotic, SureStart™ BifidoB HN019™ supports immunity and digestive health in infants and young children.

Bifidobacterium animalis subspecies lactis HN019

Features:

  • Freeze-dried powder
  • Specifications are available for powders or dry supplements
  • For maternal and paediatric applications
  • Flavourless
  • Vegetarian, Halal and Kosher
  • Non-GMO Project Verified
  • New Zealand origin

Our Sustainability Story*:

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Explore applications

Infant Nutrition

Boosts immunity in infants

A strong immune system relies on a healthy digestive function and a well-balanced gut microbiome. Probiotics are good bacteria that can help support gut microbiome, providing protection against common childhood illnesses. 

 

Not all probiotics are proven to have the same benefits. Awareness of the specific benefits of particular probiotic strains and education on product efficacy is increasing. Fonterra probiotics are clinically tested to provide immune protection and gut health benefits.  

Covid-19 pandemic has heightened consumer awareness of the importance of a healthy immune system

Parents are increasingly interested in immunity benefits and will be looking for product claims supported by scientific evidence.  Even once the pandemic eases, demand for immunity-supporting products as a preventative measure will remain.

Gut health is widely recognised as an important part of total wellbeing

One of the major concens for Chinese consumers is gut health, giving rise to an to an increase in demand for baby nutritional products claiming digestive functions.

Clinically tested health benefits of SureStart™ BifidoB HN019™

  • Reduces the incidence of respiratory infections including colds, flu and pneumonia 
  • Reduces the incidence of fever and dysentery episodes
  • Lowers the rate of anaemia and iron deficiency
  • Supports the immune system, improves the balance and functioning of the gut bacteria
  • Reduces rates of prescribed medication

Clinical studies

China Clinical Study: In a 12-week clinical trial with 192 infants aged 6-12 months, supplementation with SureStart™ BifidoB HN019™ resulted in reduced rates of physician confirmed infections such as colds and flu and the need for prescribed antibiotics or antiviral medication.

 

India Clinical Study: In a one-year clinical trial with 624 young children aged 1-3 years, supplementation with SureStart™ BifidoB HN019™ resulted in reduced incidence of severe and acute respiratory infections, pneumonia, dysentery episodes, fever and duration of fever, as well as lower rates of anaemia and iron deficiency, and lower rates of antibiotic consumption.

SureStart™ is NZMP's brand for Paediatric Nutrition

Key benefits

Immunity protection

Supports infant and childhood immune defence against colds, flu, gastro and fever.  Reduces the number of day sick and the need for antibiotics.

Supports gut health

Promotes gut motility and a better microflora balance for infants and children.

Effective and safe

Backed by 100+ peer-reviewed publications and over 90 years of probiotic heritage. Approved for use in foods for infants and children in China.

Superior shelf-life stability

High survival rates in typical powdered applications, enabling a lower addition rate to deliver a competitive cost in use.

Technical expertise

Unlocks access to industry leading formulation and application support to reduce development time.

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Resources

Product Summary: SureStart™ BifidoB HN019™
Product Application: SureStart™ BifidoB HN019™
Publication List: SureStart™ BifidoB HN019™
Whitepaper #1: The Probiotic Effect
Whitepaper #2: Stimulating the Body's Defences

  • [1] Mintel, Baby Food & Milk, 15 May 2020.
  • [2] Mintel, Defend against disease with immunity-boosting products, Sept 2019.
  • [3] Mintel, Baby Nutrition , China May 2019.
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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or on this particular webpage, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or on this particular webpage is not the responsibility of NZMP or the Fonterra Group.
*Note:  Without limiting the Important Disclaimer above, please note that the use of, or reliance on, any claims related to our “Our Sustainability Story” is not the responsibility of NZMP or the Fonterra Group. Please reach out to us if you are interested in learning more about leveraging our suite of Natural Dairy Claims.
This information is designed to give a brief overview of the nature and characteristics of our products as at the date of preparation. It does not constitute representations or warranties as to such characteristics, the functionality or potential applications of our products. You must assure yourself of these matters having regard to our detailed product specifications, your specific circumstances and market requirements.

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