SureStart™ BifidoB HN019™

An extensively studied probiotic, SureStart™ BifidoB HN019™ supports immunity and digestive health in infants and young children.

Bifidobacterium animalis subspecies lactis HN019

Suitable for:

  • Infant Nutrition

Certifications & Claims available:

  • Non-GMO (USA)

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

Supports immunity & digestive health

Clinically tested to support the body’s defence against the viral infections of colds and flu and protect against common childhood illnesses, with no adverse effects.

High shelf life

Proprietary manufacturing techniques create more robust probiotics for NZMP powder applications.

China approved

One of only a few approved probiotics for use in foods for infants and young children in China.

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Ingredient Features

This ingredient has the following features:

  • Freeze-dried powder
  • Specifications are available for powders or dry supplements
  • For maternal and paediatric applications
  • Flavourless
  • Vegetarian, Halal and Kosher
  • Non-GMO Project Verified
  • New Zealand origin

Boosts immunity in infants

A strong immune system relies on a healthy digestive function and a well-balanced gut microbiome. Probiotics are good bacteria that can help support gut microbiome, providing protection against common childhood illnesses. 


Not all probiotics are proven to have the same benefits. Awareness of the specific benefits of particular probiotic strains and education on product efficacy is increasing. Fonterra probiotics are clinically tested to provide immune protection and gut health benefits.  

Covid-19 pandemic has heightened consumer awareness of the importance of a healthy immune system

Parents are increasingly interested in immunity benefits and will be looking for product claims supported by scientific evidence.  Even once the pandemic eases, demand for immunity-supporting products as a preventative measure will remain.

Gut health is widely recognised as an important part of total wellbeing

One of the major concens for Chinese consumers is gut health, giving rise to an to an increase in demand for baby nutritional products claiming digestive functions.

Clinically tested health benefits of SureStart™ BifidoB HN019™

  • Reduces the incidence of respiratory infections including colds, flu and pneumonia 
  • Reduces the incidence of fever and dysentery episodes
  • Lowers the rate of anaemia and iron deficiency
  • Supports the immune system, improves the balance and functioning of the gut bacteria
  • Reduces rates of prescribed medication

Clinical studies

China Clinical Study: In a 12-week clinical trial with 192 infants aged 6-12 months, supplementation with SureStart™ BifidoB HN019™ resulted in reduced rates of physician confirmed infections such as colds and flu and the need for prescribed antibiotics or antiviral medication.


India Clinical Study: In a one-year clinical trial with 624 young children aged 1-3 years, supplementation with SureStart™ BifidoB HN019™ resulted in reduced incidence of severe and acute respiratory infections, pneumonia, dysentery episodes, fever and duration of fever, as well as lower rates of anaemia and iron deficiency, and lower rates of antibiotic consumption.

SureStart™ is NZMP's brand for Paediatric Nutrition

  • [1] Mintel, Baby Food & Milk, 15 May 2020.
  • [2] Mintel, Defend against disease with immunity-boosting products, Sept 2019.
  • [3] Mintel, Baby Nutrition , China May 2019.
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The product should be stored in a freezer below –18°C. It is recommended that it is stored below –30°C. Product has a shelf life of 5 years when stored frozen.

Use immediately after opening. Do not re-seal in the sachet.

A Handling Protocol is available on request.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.

This information is designed to give a brief overview of the nature and characteristics of our products as at the date of preparation. It does not constitute representations or warranties as to such characteristics, the functionality or potential applications of our products. You must assure yourself of these matters having regard to our detailed product specifications, your specific circumstances and market requirements.

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