Probiotics
Live micro-organisms to support health
Live micro-organisms to support health
Digestive and immunity benefits are among the top reasons for probiotic use (FMCG Gurus, 2018)
NZMP’s unique probiotic strains LactoB HN001TM and BifidoB HN019TM, address these key health concerns, enabling customers to appeal to a broad range of consumers through digestive health and immunity positioning. Additionally, our probiotics are Non-GMO Project Verified, to appeal to the 46% of consumers who actively avoid GMOs.
Note: the scientific name for LactoB HN001 is Lacticaseibacillus rhamnosus HN001*; BifidoB HN019 is Bifidobacterium animalis lactis HN019.
Over 20 years ago our Microbial Fermentation Unit (MFU) began screening 2000+ bacterial strains to identify potential probiotics.
Through vigorous testing and extensive research, we have selected the best strains for commercialisation.
This extensive process led to the discovery of LactoB HN001TM isolated from a New Zealand cheddar cheese culture, and BifidoB HN019TM from a yoghurt culture. Both strains have also been Non-GMO Project Verified.
Our MFU represents cross-functional expertise in the highly specialised field of microbial cultures, including probiotics. Originally opened in 1927, the MFU is the only facility in New Zealand to manufacture commercial probiotic cultures via fermentation. Its world-class operations boast specialised facilities with ISO, FSSC, Halal and Kosher accreditations.
As the founding section of Fonterra Research & Development Centre (FRDC), and now part of our global manufacturing network, MFU has strong ties to Massey University and other industry organisations.
MFU’s support network through FRDC provides customers with access to technical support to address needs across shelf-life stability modelling, NPD support or formulation and clinical research.
In 2020, Fonterra renewed its membership of both the International Probiotics Association (IPA) and the International Scientific Association for Probiotics and Prebiotics (ISAPP).
Our IPA membership sees us join other key probiotic industry players. It reflects our ongoing commitment to upholding the highest manufacturing standards and promotion of the health benefits of probiotic strains supported by high-quality scientific evidence. Likewise, our ISAPP membership allows us to remain at the forefont of global scientific innovation in probiotic and prebiotic science.
NZMP's probiotic strains tick all the boxes to give customers confidence about:
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Here you will find information on our SureStart™ brand, paediatric ingredients portfolio and the infant nutrition benefit platforms they support.
As an ingredient brand, these materials are meant for B2B customers, suppliers and distributors, and are not intended as information for the final consumer.
We recognise that Breast milk is the best nutrition for a baby. It's full of everything a baby needs to grow and develop in a healthy way, and gives children the very best start in life.
Before using infant formula instead of breast milk, consumers should first speak to a health care professional.
A decision not to breastfeed, or to introduce partial bottle feeding, could reduce supply of breast milk and be a difficult decision to reverse.