Unique Claims & Content
Our expertise and insight has enabled us to develop certified claims and content backed by validated farm level data.
Benefits of leveraging our unique claims & content
Address the conscious consumer, and access new premium market segments to differentiate against your competition.
Build Brand Equity
You can make the New Zealand story a seamless part of your consumer journey and elevate your products above the rest.
Demonstrate to your consumers that your products come from a trusted, credible dairy supplier - with third-party certified claims backed by comprehensive data.
Partnering with our customer to put our grass-fed claim on-pack, driving a premium and unlocking more growth.
A leading food manufacturer in South Korea was looking to launch a ready to mix (RTM) protein blend and wanted to emphasize the natural and healthy perception of the protein by using a connection to grass-fed cows.
To help with their product launch, we offered our customer a two-year license agreement to use our grass-fed dairy claims on-pack and to market that claim through their channels using our imagery and video assets.
Through a high reach shopping channel, our grass-fed and made with NZMP claims allowed them to differentiate against their competition and secure a 50%+ premium for their RTM protein blend. The customer is now looking to roll-out this claim on other formats.