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Natural Dairy Claims

Leverage our natural New Zealand grass-fed dairy proposition and amplify your marketing efforts with our Natural Dairy Claims*.

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Globally, we are seeing the rise of the conscious consumer

What’s happening?​

45% of consumers have changed their diet1 in the last two years to lead a more environmentally friendly lifestyle​.

​

What’s driving it?​

53%2 of consumers say food and drink brands should be doing more to protect the planet.​ 60% of consumers plan to improve their general health and wellness3 over the next 12 months​.

​

How is it affecting consumer behaviour?​

Over one-third of consumers will pay 25% more4 for sustainable products​.

Grass-Fed Dairy

What is the Grass-Fed Dairy Claim?

Our grass-fed** claim and icon can inform your consumers that the dairy in your product comes from New Zealand cows that graze on grass.
 

Natural food source - Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass

Grass-Fed Cows - Our cows consume 96% of their diet as grass**

More time on Pasture – Our cows spend 97% of their time on pasture, which is more than anywhere else in the world**

Third-Party Certified – Our New Zealand milk is certified against ​our Fonterra Grass and Pasture-Fed Standard annually by AsureQuality, an independent Conformity​ Assessment Body (CAB) accredited by JASANZ.​

Cared for Cows

Leverage our independently certified Cared for Cows claim on your own brand and connect with your consumers on the care and wellbeing of animals producing your dairy.

Natural behaviour - Our dairy cows live their life as naturally as possible, roaming their paddocks at home here in New Zealand

Healthy cows - Our pasture-based grazing system naturally provides a high level of animal wellbeing

Nurtured cows - We believe our cows are amongst the best cared for cows in the world and that the way we nurture our cows makes them happy.

Independently certified - Our New Zealand milk is certified against ​our Cared for Cows Standard annually by AsureQuality, an independent Conformity​ Assessment Body (CAB) accredited by JAS-ANZ.​

Certified Organic

 No GM, no synthetic inputs

Certified organic dairy products - NZ , USA, EU, UK, China, Asia and any other Government organic standard.
 

Unrivalled market access - Our global network means access to markets that are important to you.
 

Pasture fed, year round - NZ’s climate and soils make supplementary feed unnecessary.

Learn more

Made with NZMP Dairy

Leverage Made with NZMP Dairy claims

Companies around the world trust NZMP and products made using our ingredients are enjoyed by over one billion people. Our name represents the gold standard in dairy ingredients and can be leveraged in your marketing to consumers.

 

 

 

Non-GMO Project

Understanding the Non-GMO Project

Available for North America only

We offer a range of high-quality New Zealand dairy ingredients to our North American customers that meet the Non-GMO Project standard, including high-quality proteins, probiotics, butter, cheese and milk powders.

 

Download the brochure to help you understand how to leverage the NZMP Non-GMO Project verification to add value to your business.

Download Brochure

  • [1] www.fonterra.com/nz/en/our-stories/articles/consumers-driving-sustainability.html
  • [2] www.sbc.org.nz/__data/assets/pdf_file/0004/183208/SBC_Porter-Novelli_Perceptive_In-good- 2. company_Report_November-2019-for-web.pdf
  • [3] www.sbc.org.nz/__data/assets/pdf_file/0004/183208/SBC_Porter-Novelli_Perceptive_In-good- 2. company_Report_November-2019-for-web.pdf
  • [4] www.globenewswire.com/news-release/2019/01/10/1686144/0/en/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty.html

*Only applicable to New Zealand sourced NZMP ingredients

** Our Fonterra New Zealand cows spend on average 97% of their non-milking time outside on pasture and have a diet which is on average 96% grass, calculated on an ‘as consumed’ basis. Grass-fed means cows grazing on grass and crops in paddocks where they roam. Averages are measured over the previous three seasons data and subject to minor variation. Visit NZMP.com/grass-fed for more information.

Any use of, or reliance on, the information contained on this website is not the responsibility of NZMP or the Fonterra Group.   

Talk to our experts about which Natural Dairy Claim is right for you

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