Natural Dairy Claims
Leverage our natural New Zealand grass-fed dairy proposition and amplify your marketing efforts with our Natural Dairy Claims*.
Grass-Fed Dairy
What is the Grass-Fed Dairy Claim?
Watch: Learn about NZ Pastures0:38
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Natural food source - Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass
Grass-Fed Cows - Our cows consume 96% of their diet as grass*
More time on Pasture – Our cows spend over 350 days of a year on pasture, which is more than anywhere else in the world*
Third-Party Certified – Our Fonterra Grass and Pasture-Fed Standard is certified and audited annually by AsureQuality, an independent Conformity Assessment Body (CAB)
Cared for Cows
Leverage our independently certified Cared for Cows claim on your own brand and connect with your consumers on the care and wellbeing of animals producing your dairy.
Natural behaviour - Our dairy cows live their life as naturally as possible, roaming their paddocks at home here in New Zealand
Healthy cows - Our pasture-based grazing system naturally provides a high level of animal wellbeing
Nurtured cows - We believe our cows are amongst the best cared for cows in the world and that the way we nurture our cows makes them happy.
Independently certified - Our Cared for Cows Standard is certified and audited annually by AsureQuality, an independent Conformity Assessment Body (CAB).
Watch: Learn about Cared for Cows01:04
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Certified Organic
Made with New Zealand Dairy
Made with NZMP Dairy
*Refer to our Grass-Fed FAQs for full information on these statements. Any use of, or reliance on, the information contained on this website is not the responsibility of NZMP or the Fonterra Group.
Non-GMO Project
*Only applicable to New Zealand sourced NZMP ingredients
References
- [1] www.fonterra.com/nz/en/our-stories/articles/consumers-driving-sustainability.html
- [2] www.sbc.org.nz/__data/assets/pdf_file/0004/183208/SBC_Porter-Novelli_Perceptive_In-good- 2. company_Report_November-2019-for-web.pdf
- [3] www.sbc.org.nz/__data/assets/pdf_file/0004/183208/SBC_Porter-Novelli_Perceptive_In-good- 2. company_Report_November-2019-for-web.pdf
- [4] www.globenewswire.com/news-release/2019/01/10/1686144/0/en/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty.html
Our certified grass-fed claim and icon can inform your consumers that the dairy in your product comes from New Zealand cows that graze on grass, as nature intended.