Industry awards for our SureStart™ MFGM Lipid Ingredient
The innovation and ingenuity underpinning the development of SureStart™ MFGM Lipid 100 has been recognised throughout the industry.
Why we’ve chosen to focus on cognition
Breast milk delivers important nutritional components for cognition and brain development. One of these is milkfat globule membrane (MFGM) which provides important bioactives such as phospholipids including sphingomyelin, gangliosides, ceramides and MFGM-proteins.
Breastfed infants typically have a higher intake of MFGM components than formula-fed infants (Sanchez-Diaz et al, 1997). Traditionally when making infant formula, the MFGM fraction is discarded with the milk fat, which is replaced by vegetable oils.
Ingredients Supporting Cognition
SureStart™ MFGM Lipids
MFGM Lipid ingredients contain Milk Fat Globule Membrane and its components (gangliosides, phospholipids including sphingomyelin, ceramides and MFGM-proteins). Emerging evidence demonstrates the potential of these components to support brain development and cognition. Our SureStart™ MFGM Lipid ingredients can be added to paediatric formulas to help increase the content of MFGM components to more closely match the levels found naturally in breast milk.
SureStart™ MFGM Lipid 100
Our Hero Ingredient
- Our patented SureStart™ MFGM Lipid 100 ingredient has been developed for maternal and infant formula.
- Due to its unique gentle processing, all key bioactive components of the MFGM are retained. This means SureStart™ MFGM Lipid 100 may help to support brain development during pregnancy and infancy.
- Adding SureStart™ MFGM Lipid 100 to paediatric formula can:
- Help to increase the phospholipid and ganglioside content, to more closely match the levels found in human breast milk.
- Provide structural components found in the MFGM that are otherwise lower in standard vegetable oil based infant formula.
Our Consumer research shows that Cognition and Brain Development is a key driver of brand choice in several regions, including Asia.
Why? At birth baby’s brain is around 27% of the size of an adult’s brain.
By the time a child turns three, their brain is already 85% of the mass of an adult’s brain.
Most of that growth happens in the first year, so it’s a significant part of their lives. As a baby’s brain responds to experiences, it will begin to make connections, shaping your baby’s development and laying the foundations for how they’ll feel, think and behave for the rest of their life. It is important to ensure that a baby has good nutrition during this time of incredible learning and cognitive development.
Our paediatric white paper series
Read our series of essential white papers written by our paediatric nutrition experts and get in touch if you would like to find out more.
Click on image below to select white paper.
NZMP SureStart™ MFGM Lipid
The role of MFGM for infant brain development, cognition and behaviour is a growing research interest in infant development.
In our latest whitepaper, we review the recent pre-clinical and clinical studies on MFGM and infant development.
Breastmilk composition and brain development
There is increasing evidence that milk fat globule membrane (MFGM) complex lipids may play important roles in brain development and cognition.
In our latest white paper we explain the benefits of using cow’s milk MFGM ingredients in infant formula to more closely match the composition of human breast milk.
Nutrition and infant cognitive development
The first years of life are critical for strong foundations. The human brain is the most complex organ in the human body.
Nutrition plays a key role in shaping the growth and development of infants for health and optimal cognitive performance. Gestation and infancy are foundational periods that are critical for lifetime brain function.
Infant growth and development
The growth and development of infants are influenced by both genetic and environmental factors.
While each infant is born with a unique genetic potential, nutrition plays an important role in how an infant develops intellectually, physically and physiologically.
Infant nutrition and breastfeeding
Breast milk has been designed by nature to meet the nutritional needs and support growth, immune function and development of the newborn.
Its composition and the structure of its components inspire infant formula development to ensure those infants not able to be breastfed can be offered a suitable alternative.