Meet the Team in South & Southeast Asia

The S&EA team is made up of experts across business functions with strong local market knowledge, partnering with customers to deliver quality New Zealand dairy nutrition to the region.

21 Apr 2022

4 min

#Blog #Global #South East Asia #All Categories

Dairy consumption is growing in culturally diverse S&EA

South and South-East Asia is a very diverse region, made up of 19 markets and over 2 billion consumers. From India to Indonesia, there is a wide range of cultures, incomes, and diets. Dairy products are becoming integral our consumers’ lifestyles, taking over meal occasions and being adapted into local cuisine.

NZMP has a long and deep history in this region. We have been delivering dairy ingredients here for over 40 years, building strong relationships with local food and nutrition companies and developing our regional expertise. We also partner with a network of authorised resellers, who are trusted to sell NZMP ingredients.

We have a highly capable team in South and South-East Asia, with expertise in Sales, Operations, Technical, Marketing and more, able to support our customers across our range of solutions. Through our local presence and market knowledge, and the support of our NZMP dairy experts around the world, we are able to meet the growing demand for dairy in South and South-East Asia. 

Watch this video for an insight into the South and South-East Asia region.

Meet our team of experts at NZMP S&EA

Johannes Mueller-Leiendecker

General Manager

Johannes joined Fonterra in 2005 as a Sales Manager based in Fonterra’s regional office in Europe, before making the move to New Zealand in 2008. During his time in New Zealand, Johannes performed several roles within Central Portfolio Management, including as General Manager Product Portfolios from 2012 onwards. In 2017, Johannes and his family relocated to Singapore, where he took up the opportunity to manage one of Fonterra’s Global Accounts.

With his global mindset and dairy market knowledge, Johannes is excited to lead the NZMP S&EA team and to continue developing the great partnerships that Fonterra has built in this region over the decades.

Brian Juan

Sales Director

In Brian Juan’s decade-long career at Fonterra, he has held different roles across Fonterra’s Foodservice business, accelerating top-line growth and helping lead the transformation of driving more value through profitable and sustainable volumes. Brian also has experience putting together and leading high performing teams, built to succeed.

As a Sales Director in the NZMP S&EA team, Brian is responsible for our NZMP business in the Philippines, Thailand and Vietnam. He brings extensive B2B knowledge from his previous experience in Fonterra and with other global multinational companies, championing the focus to create more value and continuous growth through customer intimacy and satisfaction in his cluster of markets.

Michael Hii

Regional Technical Manager

Michael Hii is responsible for the technical servicing that supports NZMP customers’ continued business growth in the region. He is a dairy innovation practitioner with more than 15 years of successful new product development and commercialisation track records in both B2C and B2B. He was part of the Fonterra global R&D team who designed world-leading specialty protein ingredients such as functional MPC and WPC for sports nutrition, healthy ageing and medical nutrition.

Michael is passionate about partnering with customers to innovate dairy product solutions that meet the ever-increasing consumer’s expectations of health benefits, functional performance, taste and affordability. He brings a broad range of experience and expertise, including end-to-end consumer product design, product and process quality trouble-shooting, applications know-how and pipeline/project management.

Karena Chia

Insights and Market Activation Manager

Karena joined Fonterra in 2016, bringing with her over 15 years of experience in developing insights to drive strategic decisions regarding brand, product and communications activities in Asia.

She is responsible for marketing and brand activation for NZMP S&EA, to generate new opportunities that support strategic priorities. She was part of the team that drove NZMP’s strong presence at Food Ingredients Asia and other tradeshows.

In 2019, Karena was based in New Zealand to lead the development and execution of NZMP’s Provenance Program. Spending time with our farmers and cows gave her fresh appreciation of Fonterra’s sustainability efforts and the advantages of New Zealand dairy.

Hariati Hairi

Sales Operations Executive

Hariati joined Fonterra in 2013 as a Sales Operations Executive, bringing with her knowledge and experience in customer service and supply chain from her time in other multi-national companies.

As the GDT champion for NZMP S&EA, Hariati supports the team with various customer and transactional queries and ensures the smooth processing of customers’ GDT orders. In 2020, she was involved in the GDT project that interfaced customers onto the myNZMP GDT self-service platform.

Hariati is focused on managing and resolving customer’s operational issues and queries. She is passionate in customer service and hopes to bring a human touch into her engagement with customers.

Receive the latest NZMP news, insights & updates direct to your inbox