NZMP Claims Programme
Leveraging our natural advantages to benefit your business
Consumers are trending towards natural, sustainable and ethical food production.
NZMP is now able to offer Grass-fed, New Zealand Dairy and NZMP Dairy icons and claims,
and Non-GMO Project Verified dairy ingredients - which can help to differentiate your business.
Natural food source - Grass is a natural food source for cows and our New Zealand environment is ideal for growing grass
Grass-Fed Cows - Our cows consume 96% of their diet as grass*
More time on Pasture – Our cows spend over 350 days of a year on pasture, which is more than anywhere else in the world*
Third-Party Certified – Our Fonterra Grass and Pasture-Fed Standard is certified and audited annually by AsureQuality, an independent Conformity Assessment Body (CAB)