NZMP SureProtein™ OptiBar

A functional whey protein isolate enabling high protein low sugar bar formulation. 


High-quality whey protein isolate  

All the pure, natural and nutritional benefits of whey protein isolate.

Low in lactose

                                                                    Allows bar manufacturers to capitalize on demand for low sugar bars.    

Excellent clean flavour

                                                           Consumers can get the quality protein they need while enjoying great tasting bars.

NZMP SureProteinTM OptiBar enables protein bar premiumisation delivering high level of whey proteins and low level of sugar


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Perfect for bar applications within the sports & active lifestyle category

High-quality protein, high protein and low sugar contents are three major trends favoured by active consumers who are increasingly mindful of what they eat. 

  • One-in-three bar eaters mentioned "Source of protein" as a key driver of bar choice.1
  • 43% purchase bars based on sugar content. It is now the 2nd most important purchase driver after protein.1
  • 67% of consumers consider the pure, natural and complete benefits of whey protein isolates.2

However, delivering a high-quality low sugar bar with good taste and texture can often be complicated for bar manufacturers.

Designed for protein bar applications

Specially designed for protein bars, this texture building whey protein isolate is cohesive and helps fine-tune texture and composition.


High in protein and low in lactose, it is typically used in conjunction with SureProtein SoftBarTM 1000 or SureProteinTM FlexBar, to enable the adjustment of bars to the desired nutritional and texture profile. 


Our range includes two ingredients depending on market; SureProteinTM OptiBar 892 & SureProteinTM OptiBar 894. 

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NZMP Sports and Active Lifestyle

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  • [1] Mintel: Snack, Nutrition and Performance Bars, US, February 2020
  • [2] FMCG Gurus: Active Nutrition Survey, Q3 2019
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