SureProtein™ OptiBar 894

SureProtein™ OptiBar 894 is a functional whey protein isolate enabling high protein low sugar bar formulations, and bar premiumisation. 

Features:

  • High protein, low sugar
  • Soluble over a wide pH range
  • Good nutritional value

Religious Status:

  • Kosher

Our Sustainability Story*:

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Explore applications

Bars

Perfect for bar applications within the sports & active lifestyle category

  • High-quality protein, high protein and low sugar contents are three major trends favoured by active consumers who are increasingly mindful of what they eat. 
  • One-in-three bar eaters mentioned "Source of protein" as a key driver of bar choice.1
  • 43% purchase bars based on sugar content. It is now the 2nd most important purchase driver after protein.1
  • 67% of consumers consider the pure, natural and complete benefits of whey protein isolates.2
  • However, delivering a high-quality low sugar bar with good taste and texture can often be complicated for bar manufacturers.

Designed for protein bar applications

Specially designed for protein bars, this texture building whey protein isolate is cohesive and helps fine-tune texture and composition.

 

High in protein and low in lactose, it is typically used in conjunction with SureProtein SoftBarTM1000 or SureProteinTMFlexBar, to enable the adjustment of bars to the desired nutritional and texture profile. 

 

 

Key benefits

High-Quality Whey Protein Isolate

All the pure, natural and nutritional benefits of whey protein isolate.

Low in Lactose

Allows bar manufacturers to capitalize on demand for low sugar bars. 

Excellent Clean Flavour

Consumers can get the quality protein they need while enjoying great tasting bars.

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  • [1] Mintel: Snack, Nutrition and Performance Bars, US, February 2020
  • [2] FMCG Gurus: Active Nutrition Survey, Q3 2019
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*Note:  Without limiting the Important Disclaimer above, please note that the use of, or reliance on, any claims related to our “Our Sustainability Story” is not the responsibility of NZMP or the Fonterra Group. Please reach out to us if you are interested in learning more about leveraging our suite of Natural Dairy Claims.

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