NZMP SureProtein™ OptiBar
A functional whey protein isolate enabling high protein low sugar bar formulation.
High-quality whey protein isolate
All the pure, natural and nutritional benefits of whey protein isolate.
Low in lactose
Allows bar manufacturers to capitalize on demand for low sugar bars.
Excellent clean flavour
Consumers can get the quality protein they need while enjoying great tasting bars.
Perfect for bar applications within the sports & active lifestyle category
High-quality protein, high protein and low sugar contents are three major trends favoured by active consumers who are increasingly mindful of what they eat.
- One-in-three bar eaters mentioned "Source of protein" as a key driver of bar choice.1
- 43% purchase bars based on sugar content. It is now the 2nd most important purchase driver after protein.1
- 67% of consumers consider the pure, natural and complete benefits of whey protein isolates.2
However, delivering a high-quality low sugar bar with good taste and texture can often be complicated for bar manufacturers.
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SureProtein™ FlexBar WPC
High quality whey protein concentrate suitable for many bar formats.
Our complete SureProtein™ range
The unmatched breadth of our protein ingredient range provides you with the flexibility to create a variety of applications to meet the functional and nutritional needs of consumers.
-  Mintel: Snack, Nutrition and Performance Bars, US, February 2020
-  FMCG Gurus: Active Nutrition Survey, Q3 2019