NZMP at FIC 2023
Last month, NZMP attended FIC 2023. Read this article to explore highlights from the tradeshow
20 Apr 2023
In March, we attended the 26th China International Food Additives and Ingredients Exhibition (FIC 2023) to officially kick off NZMP's unique "Cheese Discovery Journey" for customers.
Explore some of the highlights from the tradeshow below:
At FIC 2023, we showcased our range of internationally award-winning natural cheeses, innovative cheese applications and localised concepts. We also showcased our Fonterra Sustainability Solutions on the stand too.
After three years of pandemic driven restrictions, people were eager to attend the tradeshow in-person again so the venue and our stand were extremely busy.
At FIC 2023, we showed customers how to get 'Creative with Cheese' through a range of innovative and exciting cheese applications.
A key highlight on stand was the display dedicated entirely to home cooking and cheese snacks. To show customers how to be 'Creative with Cheese', we demonstrated a variety of innovative cheese applications in home cooking, with the aim of inspiring customers and consumers to re-create restaurant quality meals at home.
In the cheese snacking area, we showcased cheese cups, cheese shreds, cheese crisps and spreadable sauces, catering to the needs of various consumer groups and consumption scenarios. Our displays on stand highlighted the versatility of cheese as an ingredient to inspire and empower customers to produce delightful cheese products with our world-leading NZMP ingredients.
Showcasing Fonterra's Sustainabiliy Solutions
At FIC 2023, visitors to the stand could also learn about our New Zealand grass-fed difference and how they can reduce their carbon impact when choosing to purchase New Zealand sourced NZMP ingredients.
In addition to this, we were excited to launch our Cared for Cows Claim to the China market for the first time at the event.
Take a tour of the NZMP stand at FIC 2023 in the video below
FIC 2023 was an incredible opportunity to meet with our customers in China again and showcase some of our award-winning NZMP ingredients, a range of cutting-edge applications and our innovative solutions.
After years of pandemic driven restrictions, our team on stand had a great time connecting with customers in person again and we look forward to meeting with customers at tradeshows in the future.