NZMP at Vitafoods 2022

NZMP will be showcasing four product concepts at Vitafoods 2022:

• Single serve lactoferrin supplement sachets
• Probiotics LactoB 001 and BifidoB 0019 in capsule format
• High protein strawberry and banana smoothie
• Vitamin and mineral fortified high protein mango drink

This is connected to consumers' desire for more natural solutions, as they look to avoid unnecessary chemicals, and find ways to achieve beauty benefits that don't involve topically applied cosmetics.

It's no surprise then that more companies are focusing on clinically assessed active ingredients that quickly deliver visible results to consumers. 

Immune health concerns also continue to be front of mind for consumers globally, fuelled by the pandemic. Increasingly stressful and busier lifestyles, polluted environments and unhealthy diets are also contributing to an increase in health concerns. In an era of heightened health consciousness, consumers are taking action to bolster their immunity and improve their overall wellness and quality of life.  

Lactoferrin, an antioxidant protein naturally found in milk in very low concentrations, has been shown to have a range of health benefits linked to with skin health, immunity and iron absorption. Lactoferrin has been demonstrated to support skin health through its anti-inflammatory properties, and immunity through its antioxidant properties – giving it the ability to protect from certain infections. Everyone needs iron, and some people are more at risk of not having enough iron in their diets to meet their needs, such as adolescent females, pre-menopausal females, pregnant women, athletes, and vegetarians.

Lactoferrin, is an exciting emerging ingredient which is increasingly available in more traditional formats such as capsules, tablets and sachets – while also being used as an added benefit ingredient in fortified active living products such as protein powders and protein yoghurts. 

Lactoferrin is a versatile ingredient which can help to reach the growing consumer group looking for help with supporting their immune system and enhancing skin health.

Probiotics have a well-known effect in the support of digestive and gut comfort, reducing risk of certain types of infections, and the promotion of skin and mental health. It is important and scientifically more accurate to note that specific probiotic strains deliver specific health benefits, and specific strains are only effective against specific infections. NZMP LactoB  HN001^TM and BifidoB 0HN019^TM are well researched strains with a range of published benefits.

Probiotic fortification of new and familiar product formats offers the opportunity to reach new consumers and enable them to get their daily dose without changing their routine. Utilising NZMP’s understanding of strain stability, intimate knowledge of each strain’s specific benefits , and decades of experience with microbial cultures, is critical to using probiotics effectively in these new formats and bringing the possible health benefits consumers are looking for.

A higher protein intake also has a wide range of benefits such as:

• Better appetite control to help consumers feel satisfied and prevent hunger for longer
• Providing a metabolic boost, with protein burning more kilojoules and preventing the slowing of metabolism which occurs when you lose weight
• Reduced food cravings, where a high protein diet through the day can reduce late night cravings
• Improved body composition with greater fat loss and less muscle loss.

Through our long history in dairy innovation, NZMP have an in-depth understanding of fundamental dairy science. We have developed a range of innovative, premium dairy ingredients that deliver superior flavour, texture and taste with the functionality consumers want. 

In RTD format, our proteins cover three ranges for different performance requirements and a variety of end-product protein levels:

1. a high protein content in a low viscosity environment
2. texture boosting for a more indulgent mouthfeel
3. high quality protein for everyday formulations.

By using specific combinations of our protein ingredients, customers can also limit their ingredients list and offer a clean label product, an attribute that is increasingly sought out by consumers. 

Visit us on stand to sample our concepts and explore how you can create a unique competitive advantage in the growing holistic wellbeing space.