SureProtein™ ShortBar 825

#Protein | #Whey Protein Isolate

SureProtein™ ShortBar 825 is a unique whey protein isolate providing a short texture into bar applications. It enables all-whey solutions while delivering superior taste & texture in bar applications.

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High-Quality Isolated Whey Protein

All the pure, natural and nutritional benefits of whey protein isolate.

Unique Shortening Properties

Provides a shorter, more pleasant bite to chewy high whey protein dough bars.

Superior Texture Throughout Bar Shelf Life

Offers unique bar softening properties compared to standard whey ingredients.

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This ingredient has the following features:

  • Good nutritional properties
  • Excellent complementary protein
  • Insoluble
  • Water absorption propertie 

This ingredient can be used in the following applications:

NZMP SureProteinTM ShortBar 825 enables all-whey solutions while delivering superior taste & texture in bar applications

Business man wearing backpack and eating bar on the go

Perfect for bar applications within the sports & active lifestyle category

High-quality protein, high protein and low sugar contents are three major trends favoured by active consumers who are increasingly mindful of what they eat. 

  • One-in-three bar eaters mentioned "Source of protein" as a key driver of bar choice.1
  • 43% purchase bars based on sugar content. It is now the 2nd most important purchase driver after protein.1
  • 67% of consumers consider the pure, natural and complete benefits of whey protein isolates.2

However, delivering a high-quality low sugar bar with good taste and texture can often be complicated for bar manufacturers.

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Enhanced functional characteristics

SureProtein™ ShortBar 825 has been specially designed for protein bars. 

 

This texture-breaking ingredient is typically used at low levels, in conjunction with other ingredients such as SureProtein™ FlexBar, SureProtein™ OptiBar 892, SureProtein™ OptiBar 895, to optimise bar texture, including enabling all-whey solutions by countering chewiness where Calcium Caseinate would have been used in the past.

 

  • [1] Mintel: Snack, Nutrition and Performance Bars, US, February 2020
  • [2] FMCG Gurus: Active Nutrition Survey, Q3 2019
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Whey Protein Isolates are hygroscopic and can absorb odours.  Therefore adequate protection is essential.  It is recommended that product i sstored at temperatures below 25°C, relative humidity below 65% and in an odour free environment.  Stocks should be used in rotation preferably within 24 months of manufacture.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.

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