NZMP SureProtein™ ShortBar 825
A unique whey protein isolate providing a short texture into bar applications.
High-quality isolated whey protein
All the pure, natural and nutritional benefits of isolated whey protein.
Unique shortening properties
Provides a shorter, more pleasant bite to chewy high whey protein dough bars.
Superior texture throughout bar shelf life
Offers unique bar softening properties compared to standard whey ingredients.
Perfect for bar applications within the sports & active lifestyle category
High-quality protein, high protein and low sugar contents are three major trends favoured by active consumers who are increasingly mindful of what they eat.
- One-in-three bar eaters mentioned "Source of protein" as a key driver of bar choice.1
- 43% purchase bars based on sugar content. It is now the 2nd most important purchase driver after protein.1
- 67% of consumers consider the pure, natural and complete benefits of whey protein isolates.2
However, delivering a high-quality low sugar bar with good taste and texture can often be complicated for bar manufacturers.
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SureProtein™ FlexBar WPC
High quality whey protein concentrate suitable for many bar formats.
Our complete SureProtein™ range
The unmatched breadth of our protein ingredient range provides you with the flexibility to create a variety of applications to meet the functional and nutritional needs of consumers.
-  Mintel: Snack, Nutrition and Performance Bars, US, February 2020
-  FMCG Gurus: Active Nutrition Survey, Q3 2019