Low-Cost Pure Instant Dairy Powder
An all-dairy instant whole milk powder alternative
with strong margin potential
The natural goodness of all-dairy.
Creamy taste, naturally sweet
The taste consumers value
Differentiated range extension or price fighter SKU for additional value or volume
1. Reduced fat range extension
Launch a "Reduced Fat" product, which is line priced to your instant whole milk powder product but offers consumers additional choice, whilst providing you gross margin benefits.
2. Price fighter alternative to instant WMP
By utilising NZMP Low-Cost Pure Instant Dairy Powder as a price fighter to your competitors offering, you can protect or grow your volume in price sensitive markets.