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  4. Fortified+ Instant Whole Milk Powder

Fortified+ Instant Whole Milk Powder

High in zinc and iron, and packed with added vitamins that may help support immunity and cognition.

Our NZMP Fortified+ Instant WMP has 40 times the iron and 1.5 times the zinc of standard instant whole milk powder, added vitamin C to aid iron absorption from food, as well as vitamins A and D.

Features:

  • Excellent dispersability and solubility
  • Fortified with Iron and Zinc
  • Fortified with Vitamin A, C and D
  • Rich, creamy flavour
  • Good flow properties
  • Contains lecithin

Religious Status:

  • Halal

Our Sustainability Story*:

Enquire about this product

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Explore applications

Consumer Powders

NZMP Fortified+ Instant Whole Milk Powder can be used as:

  • Drinking milk
  • Tea and coffee whitening 
  • On cereal 
  • Other typical household uses for milk powder

Other applications:

  • Suitable for direct repack or blending.  

Key benefits

On-Pack Claims That Matter

Can claim high in iron and zinc, a good source of calcium.3

Fast Reconstitution

Excellent dispersability and solubility with minimal stirring needed.

Premium Source

Natural dairy goodness from New Zealand pastures.

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One Powder. Many Opportunities

With it’s fortification and the inherent goodness of dairy, there are many different ways NZMP Fortified+ Instant Milk Powder can be marketed to consumers. For inspiration we have complied a range of consumer benefit territories NZMP Fortified+ Instant Milk Powder could potentially deliver to. Click on the below link to find out more.

Download Consumer Benefit Inspiration

Unlocking the opportunity in immunity and cognition

Milk powders play a vital role in providing nutrition for a growing proportion of the world’s population. Consumers want more nutrition from their milk powder as awareness of health and wellness grows and incomes rise. Our research tells us in markets such as Nigeria and Saudi Arabia for instance, immunity and cognition feature in the top five health benefits.1

 

As a result, products fortified with zinc and iron command an average 20% premium over those without, and product claims in the area are growing fast.2

Why our Fortified+ Instant WMP gives you a unique advantage

The goodness of NZ shines through in the taste. Grass fed cows produce milk with higher levels of omega-3 and CLA fats and more beta carotene, giving a full creamy dairy flavour. Plus with 40x the iron and 1.5x the zinc of standard instant whole milk powder this all adds up to more opportunity for you.

 

More opportunity for on-pack claims that matter to consumers, more opportunity to price at a premium, and more opportunity to gain market share. 

  • [1] MMR 2014/15
  • [2] Mintel GNPD 2011-15
  • [3] Subject to in-market regulations and consumer ready formats

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or on this particular webpage, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or on this particular webpage is not the responsibility of NZMP or the Fonterra Group.
*Note:  Without limiting the Important Disclaimer above, please note that the use of, or reliance on, any claims related to our “Our Sustainability Story” is not the responsibility of NZMP or the Fonterra Group. Please reach out to us if you are interested in learning more about leveraging our suite of Natural Dairy Claims.

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