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NutriWhite Dairy-Based Powder

#Milk Powder | #Instant Milk Powder

An affordable, nutritionally fortified dairy-based powder specially designed for tea and coffee whitening.

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Superior tea & coffee performance

Every batch tested for functionality in tea and coffee.

Affordable nutrition

Specifically developed for markets where affordable access to nutrition is paramount.

Nutritionally fortified with Vita+

Contains Iron, Zinc, Calcium and Vitamins A, C and D.

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NZMP NutriWhite Dairy-Based Powder has the following features:

  • Affordable nutrition for families
  • Nutritionally fortified with Vita+ (Iron, Zinc, Calcium and Vitamins A, C & D)
  • Great functionality in tea and coffee
  • Desireable taste
  • Differentiate with compelling label claims*
  • Sustainably sourced ingredients
  • Manufactured to world-leading food safety and quality standards
*Local regulations should be consulted for permissible claims.

NZMP NutriWhite Dairy-Based Powder can be used in the following applications:

  • Tea & Coffee Whitening

A Prime Market

The market is primed for a functional, nutritionally effective product to compete.

The opportunity is for a dairy-based powder that is formulated in a way that enables price proximity with low-value powder blends and non-dairy creamers, but tastes good and is a nutritional and functional upgrade.

Price sensitivity creates compromise

The growing demand for functional and affordable dairy nutrition is seeing some low-income consumers substituting Instant Whole Milk and Fat Filled Milk Powders with creamers and other low-value powder blends.

 

Micronutrient deficiencies are prolific amongst low-income consumers, however, these low-value alternatives often have very little nutritional benefit.  People using these products typically value nutrition highly but are not aware of the nutritional compromise these products force.

The taste consumers value

Fonterra’s expert milk powder sensory panel were used to evaluate the taste profile of NZMP NutriWhite and a Market Leading Non-Dairy Creamer. 

 

The highly trained panel determined that NZMP NutriWhite has a thicker mouth feel with stronger creamy and cereal flavours.  In contrast, the popular non-dairy creamer is shown to have a stronger metal flavour.

Fortified with Vita+ Nutrition

NZMP NutriWhite brings affordable dairy, together with the nutritional fortification of Vita+.  Vita+ is a package of additional vitamins and minerals which support cognitive and immune health, as well as strong bones and teeth.  It contains Iron, Zinc, Calcium and Vitamins A, C, and D.

 

NZMP NutriWhite is a great way for low-income consumers to incorporate essential vitamins and minerals into their daily diet, and help to address specific micronutrient deficiencies.

Affordable nutrition

NZMP NutriWhite has been formulated in a way that enables price proximity with creamers and other low-value powder blends.  With a price of approximately 20% below Fat Filled Milk Powder, NZMP NutriWhite helps you to counter the threat from creamers and low-value blends, while also providing the opportunity to capture a new market segment.

A winning product opportunity

Click to view our video showcasing the key features and benefits of NZMP NutriWhite Dairy-Based Powder.

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Fat Filled Dairy Based Powder, Instant Fortified is hygroscopic and can absorb odours. Therefore adequate protection is essential. It is  recommended that product is stored at below 25°C, relative humidity below 65% and in an odour free environment. Stocks should be used in rotation preferably within 24 months of manufacture.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.

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