NZMP NutriWhite Dairy-Based Powder

Consumers are facing higher prices for food for their families. Shoppers in lower income households are feeling it even more with global inflation predicted to reach 8.8% in 2022¹

The rising cost of living means consumers are looking for more affordable options, FMCG Gurus says that 72%² of consumers look for groceries that offer better value for money when prices rise. But this shouldn't be at the cost of nutrition for their family.  

Brand owners are looking for milk powder options that can enter their portfolio, at price points below Fat Filled Milk Powder, that still meet the nutritional needs of their consumers.

NZMP NutriWhite gives you an opportunity to bring your consumers a more cost effective option.

^{1) Mintel - Consumers seeking affordable nutrition - Dec 2022}

^{2) FMCG Gurus – The Rising Cost of Living in 2022 – July 2022}

Designed specifically for low-income households, NutriWhite contains essential vitamins and minerals to counteract the micronutrient deficiencies often seen among these markets.

NutriWhite is enriched with iron, zinc, calcium, and vitamins A, C, and D to support bone and teeth health, immune health, brain function and development and kids' growth and development.

82% of consumers say high vitamins and minerals claims are important when purchasing supplements³.  

^{3) FMCG-Gurus-Nutritional-Supplements-Global-Report – July 2022}

Our sensory team in Fonterra Research and Development Centre (FRDC) have years of experience and understand what consumers in global markets expect from their milk powder.

What you should expect:

• Creamy flavour
• Full mouthfeel
• Great dairy taste