NZMP NutriWhite Dairy-Based Powder

An affordable, nutritionally fortified dairy-based powder, ideal for tea and coffee whitening, and great as a milky drink or in cereal.

Suitable for:

  • Consumer Milk Powders
  • Beverages

Religious Status:

  • Halal

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

Why you need to know about NutriWhite

Consumers are facing higher prices for food for their families. Shoppers in lower income households are feeling it even more with global inflation predicted to reach 8.8% in 20221

The rising cost of living means consumers are looking for more affordable options, FMCG Gurus says that 72%2 of consumers look for groceries that offer better value for money when prices rise. But this shouldn't be at the cost of nutrition for their family.  

 

Brand owners are looking for milk powder options that can enter their portfolio, at price points below Fat Filled Milk Powder, that still meet the nutritional needs of their consumers.

 

NZMP NutriWhite gives you an opportunity to bring your consumers a more cost effective option.

 

1) Mintel - Consumers seeking affordable nutrition - Dec 2022

2) FMCG Gurus – The Rising Cost of Living in 2022 – July 2022

 

 

NutriWhite in your portfolio

Low-income markets are witnessing a trend towards consumers substituting dairy powders for creamers and low-value powder blends, unaware of the low nutritional value.

 

NZMP NutriWhite gives you the opportunity to bring your consumers a cost-effective, nutrient rich, delicious, creamy, and easy to use consumer powder, while allowing you to expand your portfolio and grow market share.

 

With NutriWhite you could:

  • Price below your NZMP Fat Filled Milk Powder offering
  • Provide the nutrition that your consumers want
  • Retain consumers who are under price pressure
  • Enter a new category or target new consumers
  • Guarantee your consumers no compromise on performance and taste

NutriWhite delivering to nutritional needs

Designed specifically for low-income households, NutriWhite contains essential vitamins and minerals to counteract the micronutrient deficiencies often seen among these markets.

 

NutriWhite is enriched with iron, zinc, calcium, and vitamins A, C, and D to support bone and teeth health, immune health, brain function and development and kids' growth and development.

 

82% of consumers say high vitamins and minerals claims are important when purchasing supplements3.  

 

3) FMCG-Gurus-Nutritional-Supplements-Global-Report – July 2022

High performance in application

Our research has shown that consumers are looking for a number of attributes when they are buying milk powder, but how the powder reconstitutes in water, tea and coffee is very important. Take a look at our product demonstration video to see the superior performance of NZMP NutriWhite in action.

Attributes you should expect:

  • Dissolves quickly
  • Excellent whitening
  • Smooth, creamy, milk taste 
  • Ideal for tea and coffee whitening, as a milky drink or in cereal

Every batch is tested for functionality consumers love.

Delivering a great dairy taste

Our sensory team in Fonterra Research and Development Centre (FRDC) have years of experience and understand what consumers in global markets expect from their milk powder.

 

What you should expect:

  • Creamy flavour
  • Full mouthfeel
  • Great dairy taste

Customer feedback

The NZMP consumer milk powder range provides a wide variety of options for meeting the needs of your consumers.

Watch to understand how one of our customers in the Middle East has expanded their portfollio.

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  • Capture a new market segment and grow market share
  • Price below your NZMP Fat Filled Milk Powder offering
  • Retain consumers who are under price pressure
  • Guarantee your consumers no compromise on performance and taste
  • Differentiate from the competition with compelling label claims
  • Enriched with Iron, Zinc, Calcium, Vitamin A, Vitamin C and Vitamin D
  • Same superior performance as NZMP IWMP or FFMP
  • Desirable creamy taste and mouthfeel
  • Designed for tea and coffee whitening performance and great as a milky drink or in cereal
  • Every batch is tested for functionality in tea and coffee
  • Sustainably sourced ingredients
  • Safe, high-quality nutrition
  • NZMP NutriWhite is manufactured to world-leading food safety and quality standards, so you can be assured of product consistency, safety, and performance
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Fat Filled Dairy Based Powder, Instant Fortified is hygroscopic and can absorb odours. Therefore adequate protection is essential. It is  recommended that product is stored at below 25°C, relative humidity below 65% and in an odour free environment. Stocks should be used in rotation preferably within 24 months of manufacture.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.

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