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  3. Instant Milk Powder
  4. Protein+ Instant Milk Powder

Protein+ Instant Milk Powder

A cost effective and differentiated offering that provides compelling label claims.

Suitable for:

  • Consumer Milk Powders
  • Beverages

Religious Status:

  • Halal

Dietary Status:

  • Low Glycaemic Index (GI)
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Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

25% more protein per serve

Than instant whole milk powder.

Creamy taste, naturally sweet

The taste consumers value.

33% of your daily calcium needs

Based on 30g serve. Recommended dietary intake for NZ/AU adults.

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NZMP Protein+ Instant Milk Powder has the following features:

  • 25% more protein per serve than whole milk powder
  • 33% of your daily calcium needs*
  • Low GI tested and certified
  • Creamy dairy taste consumers value
  • Fortified with Vitamins A & D
  • CODEX standard for partly skimmed milk powder
  • Excellent reconstitution performance
  • Made with New Zealand Dairy
*Based on 30g serve. Each 30g serve contains 33% of daily calcium needs (recommended dietary intake for NZ/AU adult)

One Powder. Many Opportunities

With its unique formulation there are many different ways NZMP Protein+ Instant Milk Powder can be marketed to consumers. For inspiration we have compiled a range of consumer benefit territories NZMP Protein+ could potentially deliver to. Click on the below link to find out more.

Download Consumer Benefit Inspiration

NZMP Protein+ Instant Milk Powder can be used in the following applications:

  • Beverages
  • Tea and coffee whitening 
  • Base for flavoured beverages

Capitalise on the growing demand for Protein

Protein has become a food and beverage megatrend with over 8,000 new product launches claiming “high/added protein” in 2018. NZMP Protein+ Instant Milk Powder enables you the opportunity to capitalise on the growing demand for Protein with a cost-effective and differentiated offering that provides compelling label claims.

The benefits of Protein

With 25% more protein per serve than NZMP instant whole milk powder, NZMP’s Protein+ Instant Milk Powder provides 16% of your daily protein needs* and supports:

  • Muscle growth and a healthy body composition
  • A feeling of fullness
  • Tissue development, maintenance and repair

*Based on 30g serve.  Each 30g serve provides 16% of daily Protein needs (recommended dietary intake for NZ/AU adults).

Download protein infographic

Low GI eating patterns can help consumers achieve their health and wellness goals

NZMP's Protein+ Instant Milk Powder has been certified as low GI by the University of Otago in New Zealand. It has been recognised that eating a healthy and varied diet containing low GI foods has the potential to deliver a range of health benefits such as increased satiety and longer lasting energy. Low GI diets are particularly beneficial to indivduals with type II diabetes by improving blood glucose control.

Read whitepaper

A winning product opportunity

Click to view our video showcasing the key features and benefits of NZMP Protein+ Instant Milk Powder.

The taste consumers value

Fonterra’s expert milk powder sensory panel were used to evaluate the taste profile of NZMP Protein+ Instant Milk Powder.  Their evaluation found that this product has a creamy dairy taste and a sensory profile similar to NZMP instant whole milk powder, but it is also naturally sweeter with no added sugar. 

Product Summary: NZMP Protein+ Instant Milk Powder

Infographic: Benefits of Protein

Brochure: Consumer Positioning Inspiration

Infographic: Benefits of Low Glycaemic Index

Whitepaper: Glycaemic Index

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Partly Skimmed Milk Powder is hygroscopic and can absorb odours. Therefore adequate protection is essential. It is recommended that product is stored at below 25°C, relative humidity below 65% and in an odour free environment. Stocks should be used in rotation preferably within 24 months of manufacture.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.
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