NZMP SureProtein™ SoftBar 1000

An exceptionally soft milk protein isolate enabling high protein low sugar bar formulation. 


Superior softening

Offers superior bar softening and gives a relatively short chew to dough bars.

Superior texture throughout shelf-life

Extend the shelf life of nutritional bars by minimizing bar hardening.

Excellent clean milky

Consumers can get the quality protein they need while enjoying great tasting bars.

NZMP SureProteinTM SoftBar 1000 is an exceptional milk protein isolate, enabling protein bar premiumisation


Perfect for bar applications within the sports & active lifestyle category

Almost one in three consumers are concerned about the texture of high protein snacks1, meaning that texture is key for the sucess of a bar.


Bar manufacturers are constantly innovating to improve the taste and texture of bar formulation, and one common challenge with bars is maintaining a consistent and soft texture during shelf life.

Enhanced functional characteristics

SureProteinTM SoftBar 1000 has been specially designed for high protein bars.


Contributing softness to dough bar formulations, this ingredient is designed to be used in combination with texture building ingredients, such as SureProteinTM OptiBar 892 or SureProteinTM FlexBar to achieve the desired bar texture.  


concept card screenshot for high protein low sugar crispy dough bar

Low Sugar High Protein Dough Bar 

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NZMP Sports and Active Lifestyle

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The unmatched breadth of our protein ingredient range provides you with the flexibility to create a variety of applications to meet the functional and nutritional needs of consumers.

  • [1] FMCG Gurus: Active Nutrition Survey, Q3 2019
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See our applications range

Tailored for end consumer use, ready for blending or direct repack

An innovative and diverse range of ingredients for all your full yoghurt range

Solutions to help you innovate in the fast-moving market

Your partner in pioneering nutritional solutions for patients and healthy agers.

Make the best food using the best ingredients.

Meet increasing consumer demand for standard and functional beverage.