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    1. Products
    2. Dairy Ingredients
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    4. Proteins
  3. Milk Protein Isolates
  4. SureProtein™ Milk Protein Isolate SoftBar 1000

SureProtein™ SoftBar 1000

An exceptionally soft milk protein isolate enabling high protein, low sugar bar formulation. This ingredient supports formulation flexibility and stable texture over the bar shelf life.

Features:

  • Enables bar premiumisation
  • High protein value
  • Low in lactose
  • Good flavour
  • Good nutritional value

Religious Status:

  • Kosher
  • Halal

Our Sustainability Story*:

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Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Explore applications

Sports & Active Lifestyle

Perfect for bar applications within the sports & active lifestyle category

Almost one in three consumers are concerned about the texture of high protein snacks1, meaning that texture is key for the sucess of a bar.

 

Bar manufacturers are constantly innovating to improve the taste and texture of bar formulation, and one common challenge with bars is maintaining a consistent and soft texture during shelf life.

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Key benefits

Superior Softening Functionality

Offers superior bar softening and gives a relatively short chew to dough bars.

Superior Texture Throughout Shelf-Life

Extend the shelf life of nutritional bars by minimizing bar hardening.

Excellent Clean Milky Flavour

Consumers can get the quality protein they need while enjoying great tasting bars.

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Enhanced functional characteristics

SureProteinTM SoftBar 1000 has been specially designed for high protein bars.

 

Contributing softness to dough bar formulations, this ingredient is designed to be used in combination with texture building ingredients, such as SureProteinTM OptiBar 892 or SureProteinTM FlexBar to achieve the desired bar texture.  

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Resources

Concept Card: Low Sugar High Protein Dough Bar
Product Bulletin: Milk Protein Isolate/Total Milk Protein 1104

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  • [1] FMCG Gurus: Active Nutrition Survey, Q3 2019

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*Note:  Without limiting the Important Disclaimer above, please note that the use of, or reliance on, any claims related to our “Our Sustainability Story” is not the responsibility of NZMP or the Fonterra Group. Please reach out to us if you are interested in learning more about leveraging our suite of Natural Dairy Claims.

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