SureProtein™ FlexBar

High quality whey protein concentrate suitable for many bar formats. 


Extremely versatile and

An essential whey ingredient to use in all types of protein-fortified bars.

Superior texture throughout bar shelf life

Offers unique bar softening properties compared to standard whey ingredients.

Excellent clean milky

Consumers can get the quality protein they need while enjoying great tasting bars.

NZMP SureProteinTM FlexBar enables high  whey protein levels while delivering superior taste & texture in bar applications


Asian woman smiling while holding a protein bar in green sportswear

Perfect for bar applications within the sports & active lifestyle category

The nutritional bar market is growing rapidly, and many consumers looking to protein bars for a nutritious snack on the go.

Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal; and as the market goes mainstream, taste and texture becomes more important than ever:

  • 74% consumers say good taste is important when choosing bars.1
  • 63% consumers are concerned about the texture of high protein snacks.1

Enhanced functional characteristics

SureProteinTM FlexBar is a whey protein concentrate with enhanced functional characteristics designed for providing superior taste and texture for a softer bite, and for extending the shelf life of nutritional bars.


Extremely versatile, this ingredient is ideal for all types of bar applications, from granola to nougat or dough bars. SureProteinTM FlexBar permits high levels of whey protein and can be used as the sole protein source in making bars or in conjunction with other ingredients. 


Oatmeal Cookie Dough Bar

All the Whey Dough Bar

All the Whey Crunch Bar

Nougat Protein Bar        

Granola Protein Bar        

Low Sugar High Protein Dough Bar 

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NZMP Sports and Active Lifestyle

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Our complete SureProtein™ range

The unmatched breadth of our protein ingredient range provides you with the flexibility to create a variety of applications to meet the functional and nutritional needs of consumers.

  • [1] Mintel: Snack, Nutrition and Performance Bars, US, April 2018
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See our applications range

Meet increasing consumer demand for standard and functional beverage.

Tailored for end consumer use, ready for blending or direct repack

Make the best food using the best ingredients.

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