High quality whey protein concentrate suitable for many bar formats.
Extremely versatile and
An essential whey ingredient to use in all types of protein-fortified bars.
Superior texture throughout bar shelf life
Offers unique bar softening properties compared to standard whey ingredients.
Excellent clean milky
Consumers can get the quality protein they need while enjoying great tasting bars.
Perfect for bar applications within the sports & active lifestyle category
The nutritional bar market is growing rapidly, and many consumers looking to protein bars for a nutritious snack on the go.
Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal; and as the market goes mainstream, taste and texture becomes more important than ever:
- 74% consumers say good taste is important when choosing bars.1
- 63% consumers are concerned about the texture of high protein snacks.1
Get in touch
Talk to a NZMP expert
We would love to collaborate with you. Get in contact with us and an NZMP expert will be in touch!
NZMP SureProtein™ OptiBar 892
A functional whey protein isolate enabling high protein low sugar bar formulation.
Our complete SureProtein™ range
The unmatched breadth of our protein ingredient range provides you with the flexibility to create a variety of applications to meet the functional and nutritional needs of consumers.
-  Mintel: Snack, Nutrition and Performance Bars, US, April 2018