About
Categories
Products
Newsfeed
How to Buy
Newsfeed
How to Buy
    1. Products
    2. Dairy Ingredients
    3. Dairy Ingredients by Type
    4. Proteins
  3. Whey Protein Concentrates
  4. SureProtein™ FlexBar

SureProtein™ FlexBar

SureProtein™ FlexBar is a high quality whey protein concentrate suitable for many bar formats. It enables high whey protein levels while delivering superior taste & texture in bar applications.

Features:

  • Bland flavour
  • Low solubility
  • Low viscosity
  • Good nutritional properties
  • Superior functionality in nutrition bars

Religious Status:

  • Kosher
  • Halal

Our Sustainability Story*:

Enquire about this product

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different to the actual product for various reasons.

Explore applications

Sports & Active Lifestyle

Perfect for bar applications within the sports & active lifestyle category

The nutritional bar market is growing rapidly, and many consumers looking to protein bars for a nutritious snack on the go.

 

Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal; and as the market goes mainstream, taste and texture becomes more important than ever:

 

  • 74% consumers say good taste is important when choosing bars.1
  • 63% consumers are concerned about the texture of high protein snacks.1

Enhanced functional characteristics

SureProteinTM FlexBar is a whey protein concentrate with enhanced functional characteristics designed for providing superior taste and texture for a softer bite, and for extending the shelf life of nutritional bars.

 

Extremely versatile, this ingredient is ideal for all types of bar applications, from granola to nougat or dough bars. SureProteinTM FlexBar permits high levels of whey protein and can be used as the sole protein source in making bars or in conjunction with other ingredients. 

Other Applications

This ingredient can be used in the following applications:

Key benefits

Extremely Versatile and Flexible

An essential whey ingredient to use in all types of protein-fortified bars.

Superior Texture Throughout Bar Shelf Life

Offers unique bar softening properties compared to standard whey ingredients.

Excellent Clean Flavour

Consumers can get the quality protein they need while enjoying great tasting products.

Title

Please add a copy here.

Please Drag & Drop Background Image from Toggle Side Panel > Assets

Resources

Explore more ingredients like this

Dairy Protein Crisps ingredient

Protein

SureProtein™ Dairy Protein Crisps CrispBar
Whey Protein Concentrate Bag

Protein

SureProtein™ Whey Protein Concentrate 352
Whey Protein Concentrate Bag

Protein

SureStart™ Whey Protein Concentrate 392
Whey Protein Concentrate 80% Protein

Protein

SureProtein™ Whey Protein Concentrate 515
Whey Protein Concentrate Bag
Pro-Optima™ Whey Protein Concentrate 567
Please Drag & Drop Background Image from Toggle Side Panel > Assets
Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or on this particular webpage, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or on this particular webpage is not the responsibility of NZMP or the Fonterra Group.
*Note:  Without limiting the Important Disclaimer above, please note that the use of, or reliance on, any claims related to our “Our Sustainability Story” is not the responsibility of NZMP or the Fonterra Group. Please reach out to us if you are interested in learning more about leveraging our suite of Natural Dairy Claims.

How can we help?

Contact us How to Buy

Receive the latest NZMP news, insights & updates direct to your inbox