SureProtein™ FlexBar

SureProtein™ FlexBar is a high quality whey protein concentrate suitable for many bar formats. It enables high whey protein levels while delivering superior taste & texture in bar applications.

Suitable for:

  • Active Lifestyle

Religious Status:

  • Kosher
  • Halal

Disclaimer: While we try to represent product images accurately, the representation on your screen may be different from the actual product for various reasons. Religious/dietary status is indicative only and may vary between material numbers.

Extremely Versatile and

An essential whey ingredient to use in all types of protein-fortified bars.

Superior Texture Throughout Bar Shelf Life

Offers unique bar softening properties compared to standard whey ingredients.

Excellent Clean Flavour

Consumers can get the quality protein they need while enjoying great tasting products.

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This ingredient has the following features:

  • Bland flavour 
  • Low solubility 
  • Low viscosity 
  • Good nutritional properties 
  • Superior functionality in nutrition bars

Perfect for bar applications within the sports & active lifestyle category

The nutritional bar market is growing rapidly, and many consumers looking to protein bars for a nutritious snack on the go.


Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal; and as the market goes mainstream, taste and texture becomes more important than ever:


  • 74% consumers say good taste is important when choosing bars.1
  • 63% consumers are concerned about the texture of high protein snacks.1

Enhanced functional characteristics

SureProteinTM FlexBar is a whey protein concentrate with enhanced functional characteristics designed for providing superior taste and texture for a softer bite, and for extending the shelf life of nutritional bars.


Extremely versatile, this ingredient is ideal for all types of bar applications, from granola to nougat or dough bars. SureProteinTM FlexBar permits high levels of whey protein and can be used as the sole protein source in making bars or in conjunction with other ingredients. 

This ingredient can be used in the following applications:

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.
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