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Low-Cost Pure Instant Dairy Powder

#Milk Powder | #Instant Milk Powder

An all-dairy instant whole milk powder alternative with strong margin potential.

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All-dairy

The natural goodness of all-dairy.

Creamy taste, naturally sweet

The taste consumers value.

Commercial advantage

Differentiated range extension or price fighter SKU for additional value or volume.

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NZMP Low-Cost Pure Instant Dairy Powder has the following features:

  • Low-cost alternative to instant whole milk powder
  • All dairy
  • 24% Protein and 14% Fat 
  • Fortified with Vitamins A and D
  • High in Protein
  • Reduced fat
  • Creamy dairy taste
  • Naturally sweeter
  • Excellent reconstitution performance

NZMP Low-Cost Pure Instant Dairy Powder has the following features:

  • Instant Fortified Dairy Powder is typically re-packed for consumer applications
  • May be used in beverages such as tea and coffee as a whitener
  • Is an ideal milk source for any situation where a regular liquid milk supply or refrigeration is not available

A winning product opportunity

Click to view our video showcasing the key features and benefits of NZMP Low-Cost Pure Instant Dairy Powder

The goodness of natural dairy

NZMP Low-Cost Pure Instant Dairy Powder has all the goodness of dairy, with reduced fat content.

 

A fantastic high protein source of nutrition, fortified with vitamins A and D, and excellent reconstitution performance. 

The taste consumers value

Fonterra's expert milk powder sensory panel were used to evaluate the taste profile of NZMP Low-Cost Pure Instant Dairy Powder. Their evaluation found that the product has a similar sensory profile to NZMP Instant Whole Milk Powder, with a creamy dairy taste consumers value. It is also naturally sweeter than both NZMP Instant Whole Milk Powder and NZMP Fat Filled Milk Powder. 

Two examples of how you can achieve commercial advantage

NZMP Low-Cost Pure Instant Dairy Powder offers excellent value for money by providing great tasting, quality dairy nutrition, at a lower price than NZMP Instant WMP. Designed to deliver commercial advantage in price sensitive markets, NZMP Low-Cost Pure Instant Dairy Powder has the flexibility to perform multiple roles within your product portfolio.

1. Reduced Fat Range Extension

Launch a "Reduced Fat" product, which is line priced to your instant whole milk powder product but offers consumers additional choice, whilst providing you gross margin benefits.

2. Price Fighter Alternative to Instant WMP

By utilising NZMP Low-Cost Pure Instant Dairy Powder as a price fighter to your competitors offering, you can protect or grow your volume in price sensitive markets.

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Dairy Powder is hygroscopic and can absorb odours. Therefore adequate protection is essential. It is recommended that product is stored at below 25°C, relative humidity below 65% and in an odour free environment. Stocks should be used in rotation preferably within 24 months of manufacture.

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Important Disclaimer:  NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or in this document, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or in this document is not the responsibility of NZMP or the Fonterra Group.

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