NZMP Low-Cost Pure Instant Dairy Powder

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All-dairy

The natural goodness of all-dairy.

Creamy taste, naturally sweet

The taste consumers value

Commercial Advantage

Differentiated range extension or price fighter SKU for additional value or volume

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Two examples of how you can achieve commercial advantage

NZMP Low-Cost Pure Instant Dairy Powder offers excellent value for money by providing great tasting, quality dairy nutrition, at a lower price than NZMP Instant WMP. Designed to deliver commercial advantage in price sensitive markets, NZMP Low-Cost Pure Instant Dairy Powder has the flexibility to perform multiple roles within your product portfolio.

1. Reduced fat range extension

Launch a "Reduced Fat" product, which is line priced to your instant whole milk powder product but offers consumers additional choice, whilst providing you gross margin benefits.

2. Price fighter alternative to instant WMP

By utilising NZMP Low-Cost Pure Instant Dairy Powder as a price fighter to your competitors offering, you can protect or grow your volume in price sensitive markets.

Characteristics

Contains 24% protein and 14% fat
High in vitamins A and D
Competitively priced
Reduced fat
High in protein
Naturally sweeter
Excellent reconstitution performance
From grass-fed cows

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A winning product opportunity

Click to view our video showcasing the key features and benefits of NZMP Low-Cost Pure Instant Dairy Powder

The goodness of natural dairy

NZMP Low-Cost Pure Instant Dairy Powder has all the goodness of dairy, with reduced fat content.

A fantastic high protein source of nutrition, fortified with vitamins A and D, and excellent reconstitution performance.

The taste consumers value

Fonterra's expert milk powder sensory panel were used to evaluate the taste profile of NZMP Low-Cost Pure Instant Dairy Powder. Their evaluation found that the product has a similar sensory profile to NZMP Instant Whole Milk Powder, with a creamy dairy taste consumers value. It is also naturally sweeter than both NZMP Instant Whole Milk Powder and NZMP Fat Filled Milk Powder.

Suitable for a range of applications

Beverages
Tea and coffee whitening
Bakery
Confectionary
Ice cream

Download Product Summary

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See our full Instant Milk Powders range

View all Ingredients

Fat Filled Milk Powder Instant Fortified

Fat Filled Milk Powder (FFMP) Instant Fortfied is an affordable, vitamin A and D fortified ingredient that contains dairy goodness and delivers excellent performance in a wide range of applications, along with a creamy taste. It provides families who are unable to afford the premium price associated with full-cream milk powder, with an affordable, alternative source of dairy nutrition.