Angela Rowan: Science backed ingredient innovation

Innovation

From paediatrics to sports nutrition, our ingredients are developed based on sound science

29 April 2018

2 min

#Global #Innovation #Infant Nutrition

Ingredient innovation in mature, cluttered or even strictly regulated sectors gives a product the ability to stand out and enjoy increased commercial success.

NZMP has award-winning examples where innovative R&D has led to commercially successful products. From paediatric to sports nutrition, NZMP’s ingredients have been developed, based on sound science, to underpin nutrition claims and messages.

As a result, manufacturers are able to position their products around nutrition benefits with confidence, subject to in-market regulations and consumer-ready formats.

Angela Rowan, General Manager of Nutrition at Fonterra, says NZMP’s understanding of the marketplace lets it marry science with consumer need to deliver outstanding innovation such as the NZMP SureStart™ Lipid ingredient range. 

This range developed following consumer research that showed brain development as one of the most important drivers for mums, particularly those in Asia, when choosing an infant formula. 

Our scientists have focused their research on the structure of the complex lipids found in human breast milk and the associated benefits for developing infants over a number of years.  The resulting NZMP ingredient has been developed from cows’ milk to help deliver complex milk lipids in infant formula.

Our scientists have focused their research on the structure of the complex lipids found in human breast milk and the associated benefits for developing infants over a number of years.

The resulting NZMP ingredient has been developed from cows’ milk to help deliver complex milk lipids in infant formula.

“The NZMP SureStart™ Lipid ingredient range was developed from the opportunity to improve the content of milkfat globule membrane components in infant formula using natural dairy ingredients, to more closely mimic breast milk composition that may help to support brain development,” says Angela.

NZMP SureStart™ Lipid 100 is available to NZMP customers in finished goods, base powders and/or to those who buy paediatric and nutritional ingredients.

The first customer to use NZMP SureStart™ Lipid100 is now able to provide paediatric nutrition products with improved levels of GA – positioned to help support babies’ brain development and brain cell connections.