Insights

Trends at Gulfood 2022

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14 Mar 2022

2 min

#All Categories #Middle East Africa #Insights

80% of Middle Eastern adults are more conscious of their environmental impact since COVID-19

With a growing trend towards more conscious purchasing and consumption among consumers who want to make a difference for the planet through their actions,  NZMP’s return to Gulfood 2022 showcased new solutions to meet growing conscious consumers appetite for sustainable products as well as bringing our world-class innovations and technical experience to the fore.

According to recent studies, 80% of Middle Eastern adults surveyed are more conscious of their environmental impact since COVID-19, and nearly three-quarters of adults (72%) in the Middle East region acknowledge that companies are moving toward more sustainable and eco-friendly ways.

In line with this growing trend, NZMP promoted the benefits of Fonterra’s unique low carbon pasture-based farming system through a new digital sustainability activation.

NZMP Sustainability image hands holding plant

Attendees who visted the stand this year were able to interact with a series of engaging animations, videos and articles that demonstrated the proof-points behind New Zealand grass-fed dairying. This included why it’s a better choice for the animals, soil health, the climate, and most importantly why Fonterra New Zealand’s low on-farm carbon footprint provides a competitive advantage to NZMP customers and greater transparency to consumers.

Fonterra’s unique suite of sustainability solutions was on show, including the launch of its new third-party certified cared for cow’s claim, providing a platform to engage with consumers who are interested in the impact of products and animal wellbeing. Coinciding with this was climate leadership claims such as Toitū carbonzero™ certification, available on NZMP Organic Salted and Unsalted Butter with the capability to expand this offering to more NZMP ingredients in future. 

Simon Penfold, Sales Director - Ingredients and Food Service – Middle East said what a privilege it was to be back for another edition of Gulfood. 

Fonterra New Zealand’s grass-fed dairy has one of the lowest on-farm carbon footprints in the world – but we’re not stopping there. We have a plan to reduce our emissions across the value chain and an aspiration to be net zero by 2050. So simply by purchasing from us you are already reducing emissions in your supply chain and showing tangible progress to your stakeholders and investors.

Given the tight supply out of NZ for the current season the focus for Gulfood 2022 was not so much on selling in the spot window but making and maintaining connections for the future. Throughout the week the sales team captured plenty of leads and will surely bring about further business and good relationships.

A key highlight was the NZMP Organic Butter Carbonzero™ from Fonterra was named the Most Innovative Dairy Product at Gulfood awards and featured in promotions for the event during the rest of the week.

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